Publicado en 3C TIC. Edición Especial – Octubre 2019
The article presents the analysis of theoretical approaches to the study of a tourism attractiveness of the region and its elements. Tourism attractiveness of the region is defined as a multi-layered concept reflecting the totality of the subjective and objective characteristics of the region that influence the results of tourist activities and determine the position of the region for the subjects of tourist activities. Presently, the tourism industry is one of the most significant sectors in the development of the region: being aware of it, the state promotes the formation and development of tourism and provides a supportive environment for its development, thereby ensuring the implementation of socially-oriented functions. The management practice of developing the tourism attractiveness of Russian regions should take account of the commercial interests of various business areas, the priorities of state policy and the cultural needs of society. In order to strengthen the tourism appeal, the regions include the development of a set of various actions into the agenda, one of the keys is to form a positive attitude towards the territory and its recognition – regional branding. The Republic of Tatarstan is one of the most promising tourist centers of Russia which actively develops the tourism sector and increases its quantitative indicators and implements large-scale and ambitious projects that improve the tourist attraction.
Tourism, Tourism attractiveness, Region, Regional development, Branding.