Publicado en 3C Empresa – Volume 13, Issue 1 (Ed. 53)
Autores
- Jamel Ali Arous
- Bilal Louail*
- Mesud Essa Tayeb
- Nadya Ali Hima
Resumen
Abstract
The study's objective is to examine the effects of social media usage on domestic tourism in Saudi Arabia and determine the factors that contribute to these effects. To accomplish this goal, we will analyze data regarding users' utilization of social media platforms and their influence on their responsible conduct towards domestic tourism. This analysis will be done by administering 886 questionnaires tailored to each user, the study also seeks to determine the elements influencing user response to this information, including age, gender, education, culture, socioeconomic status, and environmental factors. Amos will utilize equations to analyze the data. The study discovered a statistically significant correlation between the utilization of social media platforms to promote domestic tourism in Saudi Arabia and the variations in impact based on gender and educational attainment.
Artículo
Palabras clave
Keywords
Social Media, Inland Tourism, Saudi Arabia.
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