RESEARCH ON IMMERSIVE DIGITAL

CULTURAL COMMUNICATION SYSTEM FOR

LOCAL LANGUAGE AND CULTURE

Jiao Li*

• School of Communication and Trade, Sichuan University of Media and

Communications, Chengdu, 610000, China

•jiaojiao_ariel@163.com

Reception: 12 February 2024 | Acceptance: 10 April 2024 | Publication: 21 May 2024

Suggested citation:

Li, J. (2024). Research on Immersive Digital Cultural Communication

System for Local Language and Culture. 3C Empresa. Investigación y

pensamiento crítico, 13(01), 157-174.

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ABSTRACT

This paper presents an innovative immersive digital cultural communication system

focusing on local language and culture. Utilizing virtual reality technology, the artistic,

historical and linguistic elements of local culture are transformed into a digital format,

which breaks through the limitations of traditional linear information dissemination and

realizes two-way interaction. Users were involved in the creation and dissemination of

information, and a comprehensive immersive technology platform was also

constructed through a multi-stage planning, design, implementation and feedback

loop. The results show that the Mongolian language user engagement was 70%, the

lowest of all the regions studied. The Hmong language system demonstrated good

stability with an operational stability score of 4.4. The Tibetan language users'

satisfaction with the system was as high as 42 points, showing a high level of overall

satisfaction with the system. It not only confirms the current effectiveness of the

system, but also is of great significance in promoting immersive digital communication

of local languages and cultures.

KEYWORDS

Immersive communication; virtual reality technology; two-way interaction; 3D

modeling; digital formats

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INDEX

ABSTRACT .....................................................................................................................2

KEYWORDS ...................................................................................................................2

1. INTRODUCTION .......................................................................................................4

2. IMMERSION COMMUNICATION PATHWAY OPTIONS ..........................................5

2.1. Immersion Communication Theory ....................................................................5

2.2. VR-based cultural communication .....................................................................6

2.3. Sample selection ................................................................................................7

3. IMMERSIVE DIGITAL CULTURAL COMMUNICATION SYSTEM CONSTRUCTION

3.1. Building an immersive technology platform ........................................................8

3.2. Development of communication systems to support local languages and cultures

3.3. Propagation calculations ..................................................................................11

4. PERFORMANCE AND USER EXPERIENCE EVALUATION ................................12

4.1. Multi-scenario verification .................................................................................12

4.1.1. Validation of multilingual support ...............................................................12

4.1.2. Content management system validation ...................................................14

4.1.3. Promotion of validation ..............................................................................14

4.2. Adaptation and Stability Validation ...................................................................15

5. CONCLUSION ........................................................................................................16

FUNDING ......................................................................................................................16

REFERENCES ..............................................................................................................16

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1. INTRODUCTION

Under the impact of globalization and the wave of digitization, local languages and

cultures are facing increasingly prominent challenges [1-2]. Traditional cultural

communication methods have gradually lost their inclusiveness towards

multiculturalism, while mainstream digital communication platforms focus more on

globally common linguistic and cultural elements, leading to the predicament of the

inheritance of local languages and cultures in the digital era [3-4]. Many local

languages and cultures have not been effectively inherited and promoted due to the

lack of communication systems adapted to the digital environment. The digital

communication of local language and culture is no longer limited to words and

images, but through virtual reality, augmented reality and other technologies, users

are placed in immersive cultural scenes, so that the audience can feel, understand

and experience the unique charm of local language and culture more intuitively [5].

N.Е

. Merkish discusses the problem of modeling cultural and linguistic

environments in the process of training professionals in intercultural communication.

Criteria for selecting media materials, determining the functioning of the multimedia

environment and identifying the advantages and controversial aspects of its creation

are identified. In the course of the research scientific methods of analysis of

theoretical sources, empirical-empirical analysis and systematization were used [6].

Muthusamy, V proposed that each language is a replica of its culture and value

system, and since each language is rooted in its native culture, faces the challenge of

conquest of a foreign language [7]. Shevchenko, B. In the context of language training

for military translators in the professional context, the study of linguistic and cultural

realities of translation of the characteristics of the educational profession of military

language discourse also includes linguistic and cultural realities related to the

designation of weapons systems and military equipment of the armed forces of the

country's foreign language is being studied [8]. Shan, L focuses on the role of

informational technology foreign language teaching in the promotion of education

technology culture in China. The introduction of information technology in foreign

language teaching and the implementation of informationalized teaching methods in

the foreign language classroom are conducive to the establishment of a multimodal

corpus in the course website, the realization of a multidimensional interactive teaching

model inside and outside the classroom, and the improvement of the diversity of the

evaluation system [9].

Yuxiangt, Xi. suggests that the core and purpose of teaching Chinese as a foreign

language is to cultivate students' Chinese communicative competence. For students

whose mother tongue is not Chinese, this Chinese communicative competence is an

intercultural dialogic competence [10]. Arifin, F uses qualitative analysis and applies

the method of language planning to explore the role of language preservation when it

is in the industrial revolution. The results of the study showed that the government

suggested Indonesian language preservation to fill in the lyrics using local language

songs in order to raise awareness of local language use among the Indonesian

people [11]. Nersesyan, G explored the characteristics of the verbalization of values in

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the discourse of English science teaching. A comprehensive analysis of chapter

fragmentation in the process of teaching a foreign language from the perspective of

linguistic value theory and pragmatic-discursive discourse is presented and a

definition of this type of discourse, which is a set of communicative practices that

serve the learning process, is proposed [12]. Wahyuningtyas, D. used a virtual

ethnography approach to collect offline and online data on the broadcasting content of

four cultural radio stations, and the results showed that each of the radio station has

excellent cultural programs with a solid appeal to maintain the loyalty of listeners, and

the love of local culture is a strengthening of national identity, which is the richness of

Indonesian culture [13].

This paper utilizes the core concept of immersive experience to model an

immersive digital cultural communication system based on VR. Immersive technology

is utilized to preserve, disseminate and promote unique local cultural heritage by

converting local cultural elements into digital format. And the language recognition

function is introduced, the system can automatically detect the user's preferred

language, and can provide recommendations and personalized suggestions for

relevant content. The cultural communication model is utilized to determine the state

of the communication information. In the practical analysis, the effectiveness of the

immersive digital cultural communication system is judged through multi-scenario

validation, adaptation and stability validation, which proves that the digital cultural

communication system is more effective in local language and culture communication,

reflecting the diversity and complexity of the local culture. Through immersive

experience and digital technology, it provides an innovative method for local language

and culture communication.

2. IMMERSION COMMUNICATION PATHWAY

OPTIONS

2.1. IMMERSION COMMUNICATION THEORY

Immersion is a psychological state in which people achieve an optimal experience

when participating in an activity [14-15]. Users in immersion can better enjoy the

experience process, and immersion refers to the immersion of objective existences in

the physical space on the one hand, and the immersion of the subject's cognition in

the consciousness space on the other. Immersion experience is also known as

immersive experience, which refers to a state in which a person is completely devoted

to the activity process and forgets about himself. The core concept of immersive

experience focuses on the needs and feelings of the audience throughout the

process, breaking the traditional linear information dissemination model and realizing

two-way interaction, so that the experiencer becomes the creator and disseminator of

information. Immersive communication, on the other hand, refers to communication

that is immersed in the media and emphasizes that the audience is surrounded by the

new technology of the media [16]. Immersive communication is a breakthrough to the

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traditional information dissemination methods, so that the information in the interaction

with people to produce emotional resonance, focusing on shaping a strong sense of

participation and immersion in the process of information dissemination.

2.2. VR-BASED CULTURAL COMMUNICATION

The VR-based cultural communication model is shown in Figure 1, which firstly

requires the conversion of local cultural elements, such as art, history, and language,

into digital format [17]. This includes 3D scanning of local artwork, digitizing historical

documents, etc. Use VR technology to create an immersive experience by creating

virtual environments in which users can interact with cultural content. Design how

users will interact with the VR environment and how it will provide an educational and

entertaining experience. Ensure that the system is open and accessible to users of

different skill levels, including those of different ages, cultural backgrounds, and

technical proficiency, and that cultural content is appropriately presented and

interpreted in the VR environment in a way that respects and reflects the diversity and

complexity of local cultures [18-19].

Figure 1. VR propagation model

VR technology is utilized to create an immersive virtual environment in which users

can freely explore and interact with cultural content. This type of interaction goes far

beyond traditional methods of learning and experiencing, allowing users to gain a

deeper understanding and experience of local culture in a whole new light. For

example, users can step into historic buildings in virtual reality, experience the process

of making traditional crafts for themselves, or experience different local languages and

dialects in virtual reality. Such immersive experiences make cultural learning more

vivid and intuitive.

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When designing VR environments for interactivity, it is vital to consider both

educational and entertaining aspects. Designers need to balance these two aspects to

ensure that users can gain knowledge and understanding while enjoying

entertainment. To this end, VR environments can integrate a variety of interactive

elements, such as gamified learning, task challenges, and interactive guided tours,

aimed at increasing user engagement and learning. In addition, ensuring that the VR

system is open and accessible to users of different skill levels is also an important

point of consideration. The system should be designed to be simple and intuitive,

making it easy to use for users of all ages and technical proficiency levels. This may

involve simplified design of the user interface, multilingual support, and customization

of content to accommodate users from different cultural backgrounds. For example,

for older users, more intuitive and simple operating instructions could be provided. For

users from different cultural backgrounds, appropriate language options and cultural

explanations could be provided. Finally, ensuring that cultural content is appropriately

presented and interpreted in VR environments is crucial and needs to respect and

reflect the diversity and complexity of local cultures. Cultural communication is not

only about presenting cultural elements, but also about conveying the meaning and

values behind them. Therefore, VR content needs to be developed in close

collaboration with local cultural experts, historians and community members to ensure

cultural authenticity and depth. In addition, VR experiences should include detailed

explanations and background information on cultural elements to help users gain a

deeper understanding of their cultural and historical significance.

2.3. SAMPLE SELECTION

In local language and culture communication, feature selection is an important task

of the maximum entropy model, assuming that the categorical attribute values of

feature selection constitute all output values of a stochastic process

. For each

, its occurrence is influenced by the decision attribute values associated with it.

Knowing that the set consisting of all decision attribute values associated with is ,

the goal of the model is to compute the conditional probability that the output is

, i.e., to estimate , for all decision attributes given where

and .

Which linguistic information serves as predictive information i.e., it is a matter of

feature selection. Therefore, the criterion for judging whether the features are effective

or not is to see whether the model succeeds in selecting from the many decision

attributes the features that have obvious characterization effects on the categorical

attributes, and thus play an obvious role in determining the entropy value. The feature

selection process is based on sampled data, so the accuracy of the sampled data is

critical. The sampling data comes from a reliable sampling database and for the

feature space also contains spatial data information, which can be represented as

y∈Y

{y∈Y}

P(y∣x)

{x∈X}

y∈Y

x∈X

(x1, y1), (x2, y2), …, (xi,yi ), …, (x n,yn)

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where denotes a decision attribute, either spatial or non-spatial data, and is a

categorical attribute, a class labeling number provided by an expert. The lexical

properties of the word to be labeled are related to the language and culture in which

the word is found, and the contextual environment information is described by

features.

3. IMMERSIVE DIGITAL CULTURAL COMMUNICATION

SYSTEM CONSTRUCTION

3.1. BUILDING AN IMMERSIVE TECHNOLOGY PLATFORM

The aim of this paper is to preserve, disseminate and promote unique local cultural

heritage through the use of immersive technologies such as virtual reality, augmented

reality and mixed reality. In this research, building an immersive technology platform is

a central aspect that involves multiple stages of planning, design, realization and

feedback loops. The structure of the technology platform is shown in Figure 2 and

includes the following modules:

Detailed research is needed on local cultural characteristics, language usage

habits, and the needs of the target audience. For example, if the research

object is the folktales of a certain place, it is necessary to understand the

traditional narrative style of these stories, the characteristics of the characters,

and the connection with the local society and culture. It is also necessary to

determine the ultimate goal of the technology platform, such as whether it is for

educational popularization, cultural preservation, tourism promotion or other

purposes.

The technology selection and design phase determines the technical

infrastructure framework of the platform, including the selection of appropriate

immersive technologies, hardware devices, and software tools. In addition, a

data architecture needs to be designed to store and process cultural data to

ensure that the platform can operate efficiently.

3. The content development and interface design phases are the core of creating

an immersive experience, which requires digitizing cultural elements, creating

3D models, and writing interactive scripts. The interface design, on the other

hand, needs to focus on the user experience to ensure that the interface is

intuitive and easy to understand, and can guide users to naturally explore the

culture.

The system development phase involves transforming the designed content

and interface into an actual operable platform. This includes coding, integrating

various media elements, and testing interactive performance. During this

phase, the development team needs to work closely together to ensure that the

technical implementation is consistent with the creative design.

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Testing is a critical step to ensure platform stability and quality of user

experience. Through internal testing, small-scale user testing and multiple

rounds of iteration, the platform performance is continuously optimized. After

confirming that there are no major technical problems, the platform can be

officially released for public use.

The released platform also requires regular maintenance and updates.

Collecting user feedback is an important way for continuous improvement,

which includes user's usage data analysis, direct user evaluation, and so on.

Necessary content updates and functional iterations are made based on the

feedback so that the platform can continue to adapt to changes in user needs.

Figure 2 Technology platform architecture

3.2. DEVELOPMENT OF COMMUNICATION SYSTEMS TO

SUPPORT LOCAL LANGUAGES AND CULTURES

Local languages and cultures are the unique cultural heritage of a country or

region; they carry specific histories, values, and traditions that are essential to

community identity and cultural diversity [20]. Therefore, the aim of this paper is to

study and design a digital cultural dissemination system that supports the

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dissemination of local language and culture. The design of the dissemination system

is shown in Figure 3. Before starting the design of the system, it is first necessary to

clarify the goal of the system to create an immersive digital cultural dissemination

system to support and promote local language and culture. The system should be

able to effectively disseminate and present local language and culture content,

including articles, videos, and music. The system should support multiple local

languages, including full localization from user interface to content. Provide a powerful

content management system so that content creators can easily upload, edit and

manage works of language and culture.

In addition the user interface is the face of the system and the design is critical. The

interface should be kept simple and intuitive so that users can easily navigate and

interact with it, using clear navigation bars and menus so that users can easily find the

content they need. Provide an intuitive search function so that users can quickly find

content of interest. In addition to this, the interface should support multiple local

languages so that users can choose the interface language according to their

language preference. Provide language switching options so that users can change

the interface language at any time. The user help documentation should also be fully

localized to ensure that the user understands the instructions for using the system.

Figure 3. Dissemination system design

The multilingual support system is the core component that ensures that the

system is able to showcase and disseminate local language and culture [21]. A

powerful translation engine is introduced that can support instant translation of user

uploaded content. The engine should have high-quality translation capabilities to

ensure the accuracy and fluency of the content. User uploaded content should be able

to automatically recognize the language and provide translation options. With the

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introduction of language recognition, the system can automatically detect the user's

preferred language. Based on the user's preferred language, the system can provide

recommendations and personalized suggestions for relevant content, and the user

should also be able to manually select language settings [22].

Content Management System is a workbench for content creators, providing a

convenient content upload interface that supports various types of media, including

articles, videos, audios and more. Content creators can easily edit and format their

work and upload related multimedia files. At the same time, content creators are

allowed to add tags and categories to their works so that users can easily search and

discover related content. The system can automatically suggest tags and

categorizations to improve content discoverability.

3.3. PROPAGATION CALCULATIONS

Let the following variables be the total number of people, be the proportion of

people who have not heard the local language at that moment and : be the

proportion of people who have transmitted the local language at that moment . is

the daily contact rate between each person who transmits the local language and

those who have not heard the local language, assuming that the number of people

infected per unit of time by each local language transmitter is proportional to the

number of people who are not infected at that moment, and according to the

assumption, each transmitter can turn

ignorant people into local language

transmitters per day, because the number of local language transmitters is so that

there are ignorant people who are being transmitted per day, and so is

the rate of increase of the number of local language The rate of increase in the

number of propagators i.e:

(1)

When , reaches its maximum value of

, and this moment is

. This is the moment when the number of dialect speakers

increases the fastest, signaling the arrival of the dialect transmission period, which is

a moment of concern for the officials. Obviously the increase of daily contact rate and

the innovation of dialect transmission media, the dialect transmission period will come

earlier. However, when the time increases infinitely, eventually all the people become

dialect transmitters, which is obviously not realistic.

The reason for this is that it does not take into account the fact that there is a clear

and essential difference between the transmission of information and the transmission

of dialects. For example, information communication is memorized, while dialect

communication is not. Information dissemination is socially reinforcing, whereas

s(t)

i(t)

λs(t)

i(t)

λNs(t)i(t)

λNsi

=λs

(di

m=λ−1ln

(

−1

)

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dialect dissemination is not. For a message, each link of communication is generally

used only once, while dialect communication can be used several times. Based on

these three considerations, this paper proposes a new model of cultural

communication. For each time step, each body is in one of four states, namely, the

unaware information state, the known information state, the confirmed information

state, and the exhausted state. There are seven differences between information

communication and dialect communication:

Information propagation activity decays rapidly over time, whereas dialects

generally do not.

The different types of information communication differ not only in their

propagation power, but also in their mode of propagation, whereas the intensity

of contact in dialect communication only causes differences in the probability of

propagation.

Information dissemination is significantly influenced by the content of the

information, and the effective network activated by each dissemination is

different.

There are qualitative differences in the roles of different communicators in

information dissemination.

Information dissemination has a memory effect, which is influenced by

previous exposure to information.

Information dissemination has a social reinforcement effect, for example, if a

local language is heard from two places at the same time, its persuasive power

is twice as high as if it is heard from one place.

7. A link in information dissemination is generally used only once.

4. PERFORMANCE AND USER EXPERIENCE

EVALUATION

4.1. MULTI-SCENARIO VERIFICATION

4.1.1. VALIDATION OF MULTILINGUAL SUPPORT

In order to test whether the system correctly supports various local languages, tests

were conducted using Tibetan, Uyghur and Mongolian from 2012 to 2022. Figure 4

shows the analysis of minority language usage frequency. Before the construction of

the immersive digital cultural communication system, the usage frequency of the three

languages fluctuates a lot, showing high and low fluctuations, but not more than

100%. And after the application, the usage frequency of the three languages shows a

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linear growth trend, up to 140%. It shows that the immersion constructed in this paper

can support multiple minority languages and has made long-term progress.

Figure 4. Frequency of use of minority languages

Meanwhile, the accuracy rate of immersive digital cultural communication is

compared with machine learning methods for the three languages, and the accuracy

results are shown in Table 1. The immersive communication method shows a high

accuracy rate in digital cultural communication in these three languages, with

accuracy rates above 95%, and the machine learning method has a lower accuracy

rate in these languages, which is only 66% for Manchu translation, and the work

performance still needs to be improved. Multimedia dissemination methods also

achieved good results, but there is still some room for improvement, with accuracy

rates ranging from 81-86%. Overall, immersion communication methods seem to be

more effective in local language and culture communication.

Table 1. Minority language translation accuracy results

LANGUAGE

Immersive

Communication

Machine Learning Multimedia

Tibetan 99 % 80 % 86 %

Uyghur 98 % 76 % 84 %

Mongolian 95 % 75 % 83 %

Hmong 98 % 72 % 83 %

Korean 96 % 78 % 85 %

Manchurian 97 % 66 % 84 %

Hani 96 % 86 % 81 %

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4.1.2. CONTENT MANAGEMENT SYSTEM VALIDATION

In order to assess the performance of the immersive digital culture dissemination

system for local language and culture, the leakage rate of the immersive system is

shown in Table 2, which shows that the immersive dissemination system shows a

decreasing trend in the leakage rate from 5% to 0.5% with the continuous increase of

feature vectors of the language text. It shows that the immersive dissemination

system is able to better capture and disseminate local language and culture, and the

performance improves with the increase of feature vectors. Machine learning and

multimedia methods have relatively high miss rates, especially at smaller feature

vectors. As the feature vector increases, the underreporting rate of the machine

learning approach gradually decreases, but at a minimum of 6% and 4%, it is still

higher than that of the immersive communication system. The advantages of

immersive digital cultural communication system in disseminating local language and

culture are emphasized. With the increase of feature vectors, the performance of the

system continues to improve and the underreporting rate decreases significantly.

Compared to traditional machine learning and multimedia approaches, the immersive

communication system performs better in keeping the underreporting rate low, which

is crucial for effectively communicating local language and culture. These results

provide strong support and evidence for the application of immersive digital cultural

communication systems in promoting cultural diversity and communication.

Table 2. Linguistic textual feature underreporting rate

4.1.3. PROMOTION OF VALIDATION

In order to understand the impact of immersive digital cultural communication on

the effect of local language and culture dissemination, the role and importance of

immersive digital cultural communication in local language and culture dissemination

is emphasized for the 18-50 year olds in a province. Figure 5 shows the comparison

of the number of people before and after the dissemination, the number of people who

mastered Hmong before the dissemination was 1,200, and after the dissemination

there were 1,800 people, an increase of 600 people. There was also an increase from

1,100 to 1,600 in the gerund language and from 800 to 1,200 in Tibetan.

Linguistic Text

Feature Vector

Immersion

communication

underreporting rate/%

Machine learning

underreporting rate/%

Multimedia

underreporting rate/

05 15 10

200 3 12 8

300 2 10 6

400 1 8 5

500 0.5 6 4

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Figure 5. Comparison of numbers before and after dissemination

4.2. ADAPTATION AND STABILITY VALIDATION

In order to assess the adaptability and stability of the immersive digital cultural

communication system, in different local language and culture contexts. Several

regions with different local languages and cultures were selected for the study, and

the immersive digital cultural communication system was implemented in each region

to collect data on usage experience, user feedback, and system performance, and the

results of the adaptability and stability analysis are shown in Table 3. The Mongolian

language user participation rate of 70% is the lowest among all regions, indicating that

the system has relatively low attractiveness in Region C. The Mongolian language

user participation rate of 70% is the lowest among all regions. The Hmong language

unity operation stability is 4.4 points, showing good stability. The Hmong Unity

operational stability is 4.4 points, showing a high overall satisfaction with the system.

The summary not only proves the current performance of the system, but also

provides valuable data support for future optimization.

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Table 3. Adaptation and stability analysis results

5. CONCLUSION

This paper studies the stability of immersive digital cultural communication systems

around local language and culture, and concludes that increasing the linguistic text

feature vector decreases from 5% to 0.5%. It shows that the immersive

communication system can better capture and disseminate local language and

culture. As the feature vector increases, the machine omission rate gradually

decreases, but the lowest is 6% and 4%, which is still higher than the immersive

communication system. Adaptability and stability analysis Mongolian user participation

is 70%, Hmong unity operation stability is 4.4 points, and Hmong unity operation

stability is 4.4 points, in summary the overall satisfaction of the system is high.

However immersive technologies such as virtual reality or augmented reality may

require expensive equipment and advanced technical support, limiting the popularity

and accessibility of the study. Technology implementation may be more challenging in

areas with limited resources.

FUNDING

This research was supported by the academic results of “local traditional cultural

broadcast innovation”. The whole research is processed by the first group of

academic research team in Sichuan University of Media Communications.

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Area Local

Language

User

engagement

(%)

User

satisfaction

(1-5 points)

System

operational

stability (1-5

points)

Adaptability

score (1-5)

ATibetan 75 % 4.2 4.5 4.3

BUyghur 80 % 3.8 4.7 4.1

CMongolian 70 % 4.5 4.3 4.6

DHmong 85 % 3.9 4.4 4.2

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