ENVIRONMENTAL AND ECOLOGICAL
PRESERVATION-ORIENTED TOURISM
DEVELOPMENT OF THE INTANGIBLE
CULTURAL HERITAGE OF GUANGXI,
YUNNAN AND GUIZHOU ETHNIC
MINORITIES
Ping Guan*
College of Art and Design, Fuzhou University of International Studies and Trade,
Fuzhou, Fujian, 350202, China.
niunai434@163.com
Reception: 12/03/2023 Acceptance: 15/05/2023 Publication: 04/07/2023
Suggested citation:
Guan, P. (2023). Environmental and ecological preservation-oriented
tourism development of the intangible cultural heritage of Guangxi,
Yunnan and Guizhou ethnic minorities. 3C Empresa. Investigación y
pensamiento crítico, 12(2), 326-342.
https://doi.org/10.17993/3cemp.2023.120252.326-342
https://doi.org/10.17993/3cemp.2023.120252.326-342
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
326
ABSTRACT
The intangible cultural heritage of ethnic minorities in Guangxi, Yunnan and Guizhou
is born and grows essentially basing local environmental protection. Doubling efforts
in protecting the ecological environment is the key to enabling the live transmission of
such non-material cultural heritage. To better preserve the environment in places
inhabited by ethnic minorities, this paper probed into and verified the live transmission
tourism development of the intangible cultural heritage of ethnic minorities in Guangxi,
Yunnan and Guizhou, in virtue of the evaluation system built applying the
dimensionless method. The results suggested that tourism development has
improved the ecological environment of ethnic minority villages. Digitally, the utilization
rate of clean energy and resource exceeded 85% and 76.8%, while the vegetarian
coverage and afforestation area reached 45% and 137.4 hectares respectively. That
made level 5 the impact of the intangible cultural heritage tourism development of
ethnic minorities on the corresponding ecological environment, enabling joint
development.
KEYWORDS
Ecological protection; Environmental protection; Intangible culture; Heritage tourism;
Tourism development
INDEX
ABSTRACT
KEYWORDS
1. INTRODUCTION
2. ENVIRONMENTAL AND ECOLOGICAL PROTECTION OF INTANGIBLE
CULTURAL HERITAGE TOURISM DEVELOPMENT MODEL
2.1. Current situation of the intangible cultural heritage of Guangxi, Yunnan and
Guizhou minorities
2.2. Tourism development model of the intangible cultural heritage of ethnic
minorities in Guangxi, Yunnan and Guizhou
3. TOURISM DEVELOPMENT MODEL IMPACT EVALUATION INDICATORS
4. RESULTS AND ANALYSIS
5. DISCUSSION
6. CONCLUSION
REFERENCES
https://doi.org/10.17993/3cemp.2023.120252.326-342
327
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
1. INTRODUCTION
With UNESCO's efforts to construct a complete system of world heritage and to
include intangible cultural heritage into the category of world heritage, intangible
cultural heritage has increasingly become a hot issue in practice [1-2]. In this
discussion, tourism development has become the focus of attention, with some in
favor and some against it. For example, at the World Congress on Safeguarding
Intangible Cultural Heritage held in Suzhou, some scholars opposed the tourism
development of intangible cultural heritage [3-4]. In today's rapid development of
tourism, it is of great practical significance to drive the protection and inheritance of
intangible cultural heritage by the development of tourism, and it has become an
inevitable trend [5-6]. How to integrate intangible cultural heritage into the tourism
attraction, and carry out scientific planning and development to solve the contradiction
between them is an important issue worthy of in-depth study [7-8].
In recent years, there has been a dramatic increase in the number of applications
for ICH in China, with a total of 45 ICH selected for inclusion in the United Nations ICH
program and 1,382 selected for inclusion in the national ICH program until 2022
[9-10]. When the ICH is applied, the local tourism industry also goes to glory, on the
one hand, the country wants the public to recognize the cultural value of the ICH, and
on the other hand, the local government also wants to spread its proud cultural capital
to gain profit [11-12]. However, the development of cultural heritage tourism has
subconsciously affected the transmission and protection of NRMs [13]. Take the NRM
projects in Guangxi, Yunnan and Guizhou minority regions as an example, although
the local economy is not developed the people are simple, as the province with the
largest number of minority groups in China, including many minority groups such as
Zhuang, Yao, Miao, Dong and Huijing. Due to the backward economy, the local people
also have a more traditional ideology, and some cultures and ideas have rich
characteristics although they are closed [14-17]. However, with the development of
the economy, driven by material interests, the simple local people lack awareness of
the protection of NRMs, and the government has not introduced perfect protection
measures, many NRMs are distorted and lose their original flavor in the process of
tourism development [18].
Intangible cultural heritage is an intangible, living flow of cultural resources inherited
by specific regions and ethnic groups from generation to generation using oral
transmission. It is a unique, living, flowing cultural memory and historical witness
[19-20]. Guangxi, Yunnan and Guizhou are multi-ethnic areas, and each ethnic
minority has formed unique ethnic villages during their long historical development
and created numerous intangible cultural heritages of ethnic minorities in this special
geographical environment [21-22]. Strengthening the living heritage of the intangible
cultural heritage of ethnic minorities is an important task to promote the traditional
culture of ethnic groups and build villages with ethnic characteristics. The cultural
ecological reserve reduces the multi-level and multi-faceted intangible cultural
heritage tourism development and inheritance groups to specific cultural spaces from
the natural and human ecological environment and does holistic protection. This is an
https://doi.org/10.17993/3cemp.2023.120252.326-342
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
328
innovative concept and innovative initiative for tourism development and protection
[23-25].
The regional characteristics of the intangible cultural heritage of Guangxi, Yunnan
and Guizhou minorities play a significant role in their tourism development, and the
regional flavor and rhythm can be better reflected. From the literature [26], the test
results showed that the cognitive, affective and cultural experiences of cultural
heritage tourism destinations positively influenced the environmental behavior of
tourists. The literature [27] analyzes the coupling relationship between tourism
resources and intangible cultural heritage to explore models for revitalizing or
developing intangible cultural heritage. It also provides a useful reference for the
integration of intangible cultural heritage and tourism development planning in other
regions. The literature [28], through a study of the main motivations for tourism in
South Tyrol, fascinates tourists with tangible and intangible aspects of South Tyrolean
culture, such as architecture, traditional lifestyles, activities, customs, dress and
language. The role played by cultural sustainability for the region has succeeded in
preserving traditions, including aspects such as traditional language dialects and
Latin. In literature [29], the first phase aimed to collect evaluation indicators affecting
ICH skill learning and used semi-structured in-depth interviews to support these data.
In the second phase, the convergence of value indicators influencing ICH skill learning
was completed through questionnaires and statistical analyses. Factor analysis was
conducted using SPSS software. Validation analysis was performed using Amos
software for SEM (structural equation modeling). The literature [30] shows the
temporal evolution of the gastronomic heritage literature parallel to the UNESCO
cultural heritage initiative. The results show that most articles link gastronomic
heritage to the sustainability of tourism destinations, with European case studies
focusing more on sustainability than Asian studies. The contents and themes studied
in the above literature are relatively focused, and the research mainly includes various
aspects such as the value of NRM conservation management and conservation
measures, the impact of tourism development on NRM, the staging and authenticity of
NRM tourism, and the initial dynamics of NRM tourism [31-34].
The intangible cultural heritage of Guangxi, Yunnan and Guizhou ethnic minorities
is the crystallization of the wisdom of the people in their production life for thousands
of years, with a long history and deep cultural heritage. It is passed down from
generation to generation, formed in a certain natural and cultural background, has a
unique living soil and cultural ecological space, and is a living culture attached to a
special individual or group, a specific region or space. This paper constructs a tourism
development model based on the current situation of the intangible cultural heritage of
Guangxi, Yunnan and Guizhou minorities, and uses the dimensionless method to
construct an evaluation system to study the environmental and ecological protection
of intangible cultural heritage tourism development of Guangxi, Yunnan and Guizhou
minorities. The aim is to achieve a win-win situation in the joint development of the
intangible cultural heritage of Guangxi, Yunnan and Guizhou minorities and ecological
protection. In this way, the sustainable development of the intangible cultural heritage
https://doi.org/10.17993/3cemp.2023.120252.326-342
329
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
of Guangxi, Yunnan and Guizhou minorities can be achieved and the intangible
cultural heritage of the minorities can be prolonged in its original ecosystem.
2. ENVIRONMENTAL AND ECOLOGICAL PROTECTION
OF INTANGIBLE CULTURAL HERITAGE TOURISM
DEVELOPMENT MODEL
2.1.
CURRENT SITUATION OF THE INTANGIBLE CULTURAL
HERITAGE OF GUANGXI, YUNNAN AND GUIZHOU
MINORITIES
Located in the hinterland of southwest China, Guangxi, Yunnan and Guizhou is a
multi-ethnic area and each minority group has formed distinctive villages with different
styles during their long-term production and living process. Among the 345 "Villages
with Minority Characteristics in China" announced by the National People's
Committee, Guangxi, Yunnan and Guizhou have 167 villages with minority
characteristics, accounting for 48.4% of the total number of villages. The distinctive
minority villages are rich in the intangible cultural heritage of minority groups. For
example, the Lusheng stomping tang in Yubu Village, Buling Tun, Xiangfen Township,
Rongshui Miao Autonomous County, Liuzhou City, Guangxi Province, the A-xi jumping
moon in Hongwan Village, Xiyi Township, Takeo Village Committee, Mile County,
Yunnan Province, and the Duzhu floating in Datong Township, Ethnic Village, Zunyi
City, Chishui City, Guizhou Province. The following table shows several batches
included in the national list [35].
https://doi.org/10.17993/3cemp.2023.120252.326-342
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
330
Table 1. List of the intangible cultural heritage of ethnic minorities in Guangxi, Yunnan and
Guizhou
2.2. TOURISM DEVELOPMENT MODEL OF THE
INTANGIBLE CULTURAL HERITAGE OF ETHNIC
MINORITIES IN GUANGXI, YUNNAN AND GUIZHOU
For the situation of intangible cultural heritage resources of ethnic minorities in
Guangxi, Yunnan and Guizhou, a tourism development model is designed from the
following six aspects, as shown in Figure 1.
Category Project name (declared unit)
Folk literature
Miao guge (Huangping County), Kedao (Shibing County), Yang
Asha (Miao and Dong Autonomous Prefecture), Zhulang niangmei
(Rongjiang County), Miao Jiali (southeastern state of Guizhou
Prefecture)
Folk music
Dong dage (Liping County), Dong pipa song (Rongjiang County,
Liping County), Miao folk song (Miao flying song) (Leishan
County), Lusheng music (Dong Lusheng, Miao Mangtong
Lusheng) (Danzhai County)
Folk dance
Miao Lusheng dance (Jinji dance, Long-shirt dragon dance,
Rolling mountain pig) (Leishan County, Danzhai County, Guiding
County), Wooden drum dance (Anti-row Miao wooden drum) (Tai
County), Copper drum dance (Leishan County)
Traditional drama Dong opera (Liping County)
Folk art
Miao embroidery (Leishan County), Dong embroidery (Jinping
County)
Traditional handicraft
Miao batik technique (Danzhai County), Miao Lusheng making
technique (Lei County), Miao silver forging technique (Leishan
County), Miao brocade weaving technique (Majiang County,
Leishan County), Maple printing and dyeing technique (Majiang
County), Xijang thousand-house miaozhai hanging foot building
construction technique (Leshan County)
Traditional Medicine
Miao medicine (bone and snake injury therapy, Jiujie tea medicine
production process) (Leishan County, southeastern state of
Guizhou Miao and Dong Autonomous Prefecture), Dong medicine
(passing yellow medicine production process) (southeastern state
of Guizhou Prefecture), Buyi medicine (Yi liver herb production
techniques) (Guiding County)
Traditional Folklore
Miao sister festival (Taijiang County), Dong sama festival
(Rongjiang County), Miao dokki dragon boat festival (Taijiang
County), Miao new year festival (Danzhai County, Leishan
County), Dong new year (Rongjiang County), Miao drum
collection festival (Rongjiang County, Leshan County), Song
festival (48 Zhai song festival) (Tianzhu County), Moon festival
(Liping County), Miao rock-cutting custom (Rongjiang County),
Dong costume (southeastern state of Guizhou Prefecture),
Statute custom (Dong Model Covenant) (Liping County)
https://doi.org/10.17993/3cemp.2023.120252.326-342
331
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
Figure 1. Tourism development model of the intangible cultural heritage of ethnic minorities in
Guangxi, Yunnan and Guizhou regions
Adhere to the theory of authenticity and deeply explore the true connotation of
intangible cultural heritage. In the process of continuous development and change of
human civilization, unique living habits and lifestyles make each nationality
accumulate different national cultural heritages due to different characteristics of their
natural social and ecological environments, forming the cultural diversity of intangible
cultural heritage [36]. Guangxi, Yunnan and Guizhou are both large ethnic minority
provinces, and their ethnic intangible cultural heritage has the advantage of ethnic
cultural uniqueness and diversity, but in the process of tourism development, the
intangible cultural heritage of ethnic minorities faces many opportunities and
challenges. Its ethnic and cultural uniqueness and diversity reflect the unique human
capacity for innovation and the solid foundation for group interaction and never-ending
human well-being. The intangible cultural heritage of ethnic minorities must strictly
follow the principle of comprehensive and authentic protection. In the process of
tourism development, only by adhering to the theory of "authenticity" and tapping the
real connotation can the vitality and attractiveness of the tourism products of the
intangible cultural heritage of ethnic minorities be consistent with the pursuit of the
original development trend while pursuing the original tourism ecology. Only with real
and unique local characteristics can we bring tourists high-quality satisfaction and
help establish tourism brands.
Focus on experience and strengthen the participation and interactivity of tourism
products. Guangxi, Yunnan and Guizhou minority intangible cultural heritage tourism
development, add experiential links. Instead of limiting tourists to just taking pictures
in tourism activities, they should also allow them to join them and experience them to
truly meet the needs of different tourists. Developers can implement targeted
https://doi.org/10.17993/3cemp.2023.120252.326-342
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
332
marketing strategies in their development, study the demand experience of tourists,
improve the type of tourism experience, and carry out marketing programs from the
country, culture and other aspects. Rich product structure and excellent product
quality can enhance the core competitive advantage of tourism products in the tourism
era and obtain better and wider economic benefits.
Craft non-traditional performance products with stage authenticity theory as a
guide. Stage authenticity theory" on the one hand can avoid the impact of tourists on
the fragile local culture and ecosystem, avoid cultural changes and a series of
problems, and maintain the traditional cultural origin and integrity. On the other hand,
to meet the experience of tourists from other places in real life, the traditional culture,
folk customs, and lifestyle in tourist destinations are kept in their connotation on an
authentic basis [37]. And through artistic processing and creation, it creates tourism
performing arts products that tourists can see and hear. Interact with visitors at the
front desk to make them feel that what they see and experience is real, and then
create a tourism experience. On the one hand, reduce the demonstration effect
brought by visitors to the destination community. On the other hand, the pride of the
local population is aroused, and new elements of traditional crafts, dances, costumes,
etc. are added to the tourism product so that it can continue in a new and continuous
form and be accepted by modern tourists. The application of "staged authenticity
theory" to the development of actual performances helps to minimize the impact of
cultural commercialization, maintain the objective authenticity of the original culture,
and achieve sustainable and healthy development.
Do a good job of market development and grasp the precision of publicity. Guangxi,
Yunnan and Guizhou are multi-ethnic provinces with rich and unique cultural charms.
Expand product marketing and market segmentation of customers through clear
market positioning of tourists. Targeted design of tourism projects and active guidance
of residents to participate in the preservation, and thus tourism development. In
cooperation with tourism developers, operators and government, and residents, we
will attract a large number of tourists and experts and scholars curious about the
country's culture to visit and study here through powerful and well-known domestic
and foreign travel agencies and tourism reception departments.
Establish a sound talent training system and pay attention to the protection of non-
genetic inheritors. First, through the development of the corresponding system,
establish and improve the retention, attract outstanding tourism talent protection
incentive mechanism for the protection of Guangxi, Yunnan and Guizhou minority
intangible cultural heritage development services to provide manpower support,
adhere to the principle of local talent and tourism professionals are given priority to
hire and do a good job protection work. Secondly, the source of protecting art and
culture is to protect the heirs. It is necessary to strengthen the importance of
inheritance protection, provide financial support, actively establish cultural heritage,
strengthen social education and school education, raise the social value of the status
of the heirs, and make more people more aware of the protection of non-heritage.
https://doi.org/10.17993/3cemp.2023.120252.326-342
333
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
Adhere to sustainable development, protection as the main, and development as a
supplement. To achieve the sustainable development of tourism, protection should be
the first task, not only limited to the protection and development of external culture,
but more importantly, the protection of its living environment, especially for its history,
culture and emotional information should be strengthened to protect. Tourism
resources and the environment are closely linked, and the healthy development of
tourism will be seriously affected if either of them is destroyed.
3. TOURISM DEVELOPMENT MODEL IMPACT
EVALUATION INDICATORS
The first target layer indicators of the evaluation index of the ecological
environment of ethnic minority villages are comprehensive evaluation indicators. The
second layer of domain layer indicators is classified as evaluation indicators. The third
layer of sub-indicator layer indicators are single evaluation indicators. We decompose
the categorical indicators in the minority village ecological environment evaluation
index system into several sub-indicators, to form a well-structured recursive structure.
So far, we have constructed an index system of 5 aspects and 10 individual indicators
of the ecological environment of minority villages. As shown in Table 2.
Table 2. Framework table of impact evaluation index system
Each evaluation index in the ecological environment evaluation index system of
minority villages reflects the construction status of the ecological environment of
minority villages from different sides, but to reflect the overall status of the ecological
environment construction of minority villages, it is necessary to make a
Target layer Domain Layer Sub-indicator layer
Ecology
Air quality
Air pollutant prevention and control in Ethnic
Minority Villages
Clean energy utilization in ethnic minority
villages
River and lake water quality
Sewage and wastewater treatment in ethnic
minority villages
Drinking water safety in ethnic minority villages
Soil quality
Soil improvement in ethnic minority villages
Soil pollution prevention and control in ethnic
minority villages
Greening level
Vegetation coverage of ethnic minority villages
Forest planting and protection in minority
villages
Garbage disposal
Centralized garbage removal and harmless
treatment in minority villages
Scientific classification and resource utilization
of garbage in minority villages
https://doi.org/10.17993/3cemp.2023.120252.326-342
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
334
comprehensive assessment of the above evaluation indexes. The factors
(dimensions) affecting the ecological environment level are the following five, air
quality, water quality of rivers and lakes, soil quality, greening degree, and garbage
disposal. They are denoted by English small letters respectively. That
is, .
Air quality mainly examines two factors: prevention and control of air pollutants in
ethnic minority villages and clean energy use in ethnic minority villages. They are
denoted by English small letters respectively. That is, .
The water quality of rivers and lakes is mainly examined by two factors: sewage
treatment in minority villages and drinking water safety in minority villages. They are
represented by English small letters respectively. That is .
Soil quality mainly examines two factors: soil improvement in minority villages and
soil pollution prevention in minority villages. They are denoted by English small letters
respectively. That is, .
The degree of greening mainly examines two factors: the vegetation coverage of
minority villages and the planting of trees and forestry in minority villages. They are
denoted by English small letters respectively. That is, .
Waste treatment mainly examines two factors: centralized waste removal and
harmless treatment in minority villages and scientific separation and resource
utilization of waste in minority villages. They are represented by English small letters
respectively. That is, .
Let the sample point data of the factors (dimensions) affecting the ecological
environment - the secondary index of the statistic be , then we specify its calculation
formula as:
(1)
According to the above model, the quantitative evaluation criteria of the ecological
environment construction of minority villages are set. When , it means the
ecology of the minority village is poor. When , it means the ecological
environment of the minority village is poor. When , it means that the ecological
environment of the minority village is average. When , the ecological
environment of the minority village is good. When , the ecological environment
of the minority village is very good.
x
x1,x2,x3,x4,x5
x= (x1,x2,x3,x4,x5)
x1= (x11,x12)
x21,x22
x2= (x21,x22)
x31,x32
x3= (x31,x32)
x4= (x41,x42)
x51,x52
x5= (x51,x52)
x
x
1,
when
x
i
= 2
2, when 10<5
i=1 xi
20
3, when 20<5
i=1 xi<
30
4, when 30 5
i=1 xi<
40
5, when 40 5
i
=1
xi
50
xm= 1
xm= 2
xm= 3
xm= 4
xm= 5
https://doi.org/10.17993/3cemp.2023.120252.326-342
335
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
4. RESULTS AND ANALYSIS
Seven ethnic minority villages in the Guangxi, Yunnan and Guizhou ethnic areas
were randomly selected and the constructed intangible cultural heritage tourism
development model was applied. Using the designed impact evaluation index system,
the ecological and environmental impacts of the development model on different
villages were examined, and the obtained evaluation results are shown in Figure 2.
Figure 2. Schematic diagram of the impact assessment of the tourism development model of
the intangible cultural heritage of Guangxi, Yunnan and Guizhou minorities on the ecological
environment
According to the quantitative evaluation standard of the ecological environment of
minority villages, it is clear that the ecological environment of village No.1 is well
constructed. The survey found that the village actively builds a "green farmhouse
park", gives full play to the geographical advantage of leaning on the mountain and
facing the river, strengthens various infrastructure construction, and provides
diversified convenient services for tourists. The vitality and attractiveness of intangible
cultural heritage tourism products of ethnic minorities are in line with the trend of
tourism development while pursuing the original tourism ecology. Since the
quantitative evaluation levels of air, river, soil, greenery and garbage of the ecological
environment of this village cottage reached 4, 5, 4, 5 and 5 respectively. Therefore the
ecological environment level of this village cottage reached a high standard.
The ecological environment of village No. 2 is better constructed. The survey found
that the village is solidly promoting precise poverty alleviation and precise poverty
eradication. With the development of special tourism as the focus, we actively create
a famous tourism village, ecological village, and cultural village. In particular, the
county and township leaders attach great importance to ecological and environmental
https://doi.org/10.17993/3cemp.2023.120252.326-342
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
336
protection work. Through the use of clean energy, environmental pollution is reduced
and energy utilization is improved. And the villagers are guided to use chemical
fertilizers, pesticides and mulch scientifically. This minimizes the possibility of pollution
to the village's ecological environment and makes the village's ecological environment
construction effective. According to the quantitative evaluation standards of the
ecological environment of the minority villages, the quantitative evaluation levels of air,
river, soil, greenery and garbage of the village ecological environment have reached
5, 4, 5, 4 and 5 respectively.
The ecological environment of village No. 3 is very well built. The survey found that
the village and the surrounding villages are jointly building a pilot project of rural
revitalization, "Qing Hua Field Complex", and strengthening infrastructure construction
around the project, designing tourism projects and actively guiding residents to
participate in the protection of the intangible cultural heritage of ethnic minorities, to
develop tourism and make the village look significantly better. In recent years, the
village has also achieved good results in the creation of national unity and progress,
with a simple and beautiful countryside and a harmonious village. According to the
quantitative evaluation standards of the ecological environment of the minority
villages, the quantitative evaluation levels of air, river, soil, greenery and garbage of
the village's ecological environment are 5, 5, 5, 4 and 5 respectively.
The ecological environment of village No. 4 is very well constructed. The survey
found that the village, as a well-preserved village with Tujia characteristics within
Wufeng County, has received strong support from the county and township
governments for its development. By continuously improving the village infrastructure,
protecting the unique ethnic culture, and promoting rural tourism, the village has
initially formed a benign development situation in which industrial revitalization and
ecological environment construction synergize and promote each other. And we insist
on sustainable development, mainly protection, supplemented by development, to
promote the sustainable development of intangible cultural heritage tourism of ethnic
minorities. According to the quantitative evaluation standards of the ecological
environment of the minority villages, the quantitative evaluation levels of air, river, soil,
greenery and garbage of the village ecological environment are 5, 5, 5, 5 and 5,
respectively.
The ecological environment construction of village No. 5 is better. The survey found
that in recent years, Lichuan City vigorously promote new urbanization and the pace
of village and town integration construction accelerated. The village cottage is 18
kilometers away from the urban area, 318 National Highway through the village, and
is located in the Tenglong Cave scenic area and Enshu Grand Canyon tourist highway
node. The construction of roads to the village, communication, water supply and
drainage facilities, and increasing the renovation of dilapidated houses, make it very
convenient for tourists to travel, entertain and shop. The quantitative evaluation
grades of air, river, soil, greenery and garbage of the village's ecological environment
are 4, 4, 5, 4 and 4 respectively. Therefore, the ecological environment of the village is
in good condition.
https://doi.org/10.17993/3cemp.2023.120252.326-342
337
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
The ecological and environmental construction status of village No. 6 is very good.
The survey found that the village has renovated the facades of some of the dwellings
to create a tourist attraction. So that its overall appearance can be beautified.
Continuously improve the village sanitation public facilities, with sorted garbage cans,
and increase the number of garbage removal. Arranging a person in charge of the
care, to realize the centralized treatment of wastewater and garbage. The construction
of tourism facilities is actively improved to enhance the tourist experience of visitors.
According to the quantitative evaluation grade standard of the ecological environment
of the minority villages, the quantitative evaluation grades of the village ecological
environment of air, river, soil, greenery and garbage are 5, 5, 5, 5 and 5 respectively.
The ecological environment construction status of village No. 7 is relatively good.
The survey found that the village plants tea to increase land water storage, improve
the soil environment of the land, to create a green mountain forest overall
appearance, the village relies on the tea industry as the leading vigorously promote
the development of rural tourism resources, has achieved certain economic benefits.
At present, the tea industry has a good radiation-driven ability, relying on the
geographical advantage of the mountains and rivers, to drive the development of the
village tourism economy. According to the quantitative evaluation standards of the
ecological environment of the minority villages, the quantitative evaluation levels of air,
river, soil, greenery and garbage of the village ecological environment are 5, 5, 5, 5
and 4, respectively.
5. DISCUSSION
The development history of the minority villages has undergone a unique baptism
of human history. Therefore, the history, culture and local characteristics of minority
villages are unique, and in the process of their development and construction, they
should also maintain local characteristics, combine local cultural heritage and natural
environment, and protect the original local landscape. We integrate new ideas and
thoughts based on the existing minority cultures to make the environment of minority
villages more beautiful and culturally rich. The ecological environment needs to work
not only on ecological and environmental protection but also on the cultural
environment to provide more nourishment for the spiritual life of the villagers. This
makes their cultural identity and pride grow. The purpose of this paper is never to stop
at the construction of the index system itself, but to extend the application of this index
system to the ecological environment construction of minority villages. The purpose of
this paper is to apply this index system to the ecological environment of minority
villages and to realize the development of intangible cultural heritage tourism under
ecological environment protection.
https://doi.org/10.17993/3cemp.2023.120252.326-342
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
338
6. CONCLUSION
This paper analyzes the current situation of intangible cultural heritage of Guangxi,
Yunnan and Guizhou minorities and constructs a tourism development model to
protect the ecological environment. The model was constructed by using the
dimensionless method of mathematical statistics to verify the impact of the tourism
development model of the intangible cultural heritage of Guangxi, Yunnan and
Guizhou minorities on the ecological environment, and the following conclusions were
drawn:
1. Realizing the development of intangible cultural heritage tourism of Guangxi,
Yunnan and Guizhou minorities in the context of environmental and ecological
protection. Relying on the cultural connotation and characteristic landscape of
ethnic minorities, we plan beautiful villages according to local conditions and
deeply explore and use local ecological and environmental protection
knowledge to improve the ecological environment of ethnic minority villages.
So that the ecological evaluation level of villages No. 3, No. 4 and No. 6
maintains a high level with a grade of 5.
2. By adhering to the people-centered concept and giving full play to the role of
villagers in the construction of the ecological environment of minority villages,
we create a good atmosphere in which everyone cares about the environment
and everyone participates in environmental protection. To enhance the
comprehensive function and environmental level of minority villages, to explore
and utilize local ecological knowledge, to protect the ecological environment of
minority villages in a multifaceted and coordinated manner, to use resources
rationally and to improve the utilization rate of resources, so that the ecological
environment of villages No. 2 and No. 5 is better constructed with a grade of 4.
3. By constructing the ecological environment evaluation index system of minority
villages, we adhere to the people-centered concept and enhance the
comprehensive function and environmental level of minority villages. To make
the vitality and attractiveness of intangible cultural heritage tourism products of
ethnic minorities consistent with tourism development while pursuing the
original tourism ecology. It makes the ecological environment of village No. 1
better and makes the ecological environment evaluation grade 5.
4. In the process of tourism development, we insist on the theory of "authenticity"
to explore the real connotation, so that the vitality and attractiveness of
intangible cultural heritage tourism products of ethnic minorities will be
consistent with the original development trend while pursuing the original
tourism ecology. Based on the ecological environment construction status of
No. 7 village, the ecological evaluation level is maintained at 4. Continue to
promote the construction of the ecological environment of minority villages, so
that the ecological protection of minority villages and the tourism of minority
intangible cultural heritage can be developed together.
https://doi.org/10.17993/3cemp.2023.120252.326-342
339
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
REFERENCES
(1)
Tavares, D. S., Alves, F. B., & Vásquez, I. B. (2021). The Relationship between
Intangible Cultural Heritage and Urban Resilience: A Systematic Literature
Review. Sustainability, 13.
(2)
Yuan, C., Gan, L., & Zhuo, H. (2022). Coupling Mechanisms and Development
Patterns of Revitalizing Intangible Cultural Heritage by Integrating Cultural
Tourism: The Case of Hunan Province, China. Sustainability, 14.
(3)
Lonardi, S., & Unterpertinger, Y. (2022). The Relevance of Intangible Cultural
Heritage and Traditional Languages for the Tourism Experience: The Case of
Ladin in South Tyrol. Sustainability, 14.
(4)
Yan, W. J., & Chiou, S. C. (2021). The Safeguarding of Intangible Cultural
Heritage from the Perspective of Civic Participation: The Informal Education of
Chinese Embroidery Handicrafts. Sustainability, 13.
(5) Radosavljevi, U., & Ulafi, I. K. (2019). Use of cultural heritage for place branding
in educational projects: The case of Smederevo and Golubac fortresses on the
Danube. Sustainability, 11.
(6)
Tzima, S., Styliaras, G., Bassounas, A., & Tzima, M. (2020). Harnessing the
potential of storytelling and mobile technology in intangible cultural heritage: A
case study in early childhood education in sustainability. Sustainability, 12.
(7)
Margarita, & Gascón. (2018). Legacies of space and intangible heritage:
Archeology, ethnohistory, and the politics of cultural continuity in the Americas -
Edited by Armstrong-Fumero, Fernando and Gutierrez, Julio Hoil. Bulletin of
Latin American Research, 37(5), 626-627.
(8) Lan, T., Zheng, Z., Tian, D., Zhang, R., Law, R., & Zhang, M. (2021). Resident-
tourist value co-creation in the intangible cultural heritage tourism context: The
role of residents' perception of tourism development and emotional solidarity.
Sustainability, 13.
(9) Su, X., Li, X., Wu, Y., & Yao, L. (2020). How is intangible cultural heritage valued
in the eyes of inheritors? Scale development and validation. Journal of
Hospitality & Tourism Research, 44(5), 806-834.
(10)
Tan, S. K., Lim, H. H., Tan, S. H., & Kok, Y. S. (2020). A cultural creativity
framework for the sustainability of intangible cultural heritage. Journal of
Hospitality & Tourism Research, 44(3), 439-471.
(11)
Wendt, J. A., Grama, V., Ilie, G., et al. (2021). Transport Infrastructure and
Political Factors as Determinants of Tourism Development in the Cross-Border
Region of Bihor and Maramure. A Comparative Analysis. Sustainability, 13.
(12) Wu, C. H. (2021). A Study on the Current Impact on Island Tourism Development
under COVID-19 Epidemic Environment and Infection Risk: A Case Study of
Penghu. Sustainability, 13.
(13)
Trii, I., Teti, S., Privitera, D., et al. (2021). Perspectives on Sustainable Tourism
Development in the Hotel Industry—A Case Study from Southern Europe.
Sustainability, 13.
(14) Grilli, G., Tyllianakis, E., Luisetti, T., et al. (2021). Prospective tourist preferences
for sustainable tourism development in Small Island Developing States. Tourism
Management, 82, 104178.
https://doi.org/10.17993/3cemp.2023.120252.326-342
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
340
(15)
Spina, L. D., & Giorno, C. (2021). Cultural Landscapes: A Multi-Stakeholder
Methodological Approach to Support Widespread and Shared Tourism
Development Strategies. Sustainability, 13.
(16)
Zhou, W., Duan, Y., Zhang, Y., et al. (2021). Effects of foliar selenium application
on growth and rhizospheric soil micro-ecological environment of Atractylodes
macrocephala Koidz. South African Journal of Botany, 137, 98-109.
(17)
Nie, S., Wang, A., & Yuan, Y. (2021). Comparison of clinicopathological
parameters, prognosis, micro-ecological environment and metabolic function of
Gastric Cancer with or without Fusobacterium sp. Infection. Journal of Cancer,
12(4), 1023-1032.
(18)
Zhang, Y., Chen, M., Zhao, Y. Y., et al. (2021). Destruction of the soil microbial
ecological environment caused by the over-utilization of the rice-crayfish co-
cropping pattern. Science of The Total Environment.
(19)
Cheng, K., He, K., Fu, Q., et al. (2022). Assessing the coordination of regional
water and soil resources and ecological-environment system based on speed
characteristics. Journal of Cleaner Production, 339, 130718.
(20)
Yu, X., Shen, T., Kang, X., et al. (2021). Long-term phytoremediation using the
symbiotic Pongamia pinnata reshaped soil micro-ecological environment.
Science of The Total Environment, 774, 145112.
(21)
Dong, Y. (2021). A Multi-Criteria Evaluation of the Urban Ecological Environment
in Shanghai Based on Remote Sensing. ISPRS International Journal of Geo-
Information, 10.
(22)
Mitchell, C. J. A., & Shannon, M. (2018). Exploring cultural heritage tourism in
rural Newfoundland through the lens of the evolutionary economic geographer.
Journal of Rural Studies, 59, 21-34.
(23)
Melis, C., & Chambers, D. (2021). The construction of intangible cultural
heritage: A Foucauldian critique. Annals of Tourism Research, 89(12), 103206.
(24)
Tanasijevi, I., & Pavlovi-Laeti, G. (2020). HerCulB: content-based information
extraction and retrieval for cultural heritage of the Balkans. The Electronic
Library, ahead-of-print(ahead-of-print).
(25)
Tavares, D. S., Alves, F. B., & IB Vásquez. (2021). The Relationship between
Intangible Cultural Heritage and Urban Resilience: A Systematic Literature
Review. Sustainability, 13.
(26)
Cheng, Z., & Chen, X. (2022). The Effect of Tourism Experience on Tourists'
Environmentally Responsible Behavior at Cultural Heritage Sites: The Mediating
Role of Cultural Attachment. Sustainability, 14.
(27)
Yuan, C., Gan, L., & Zhuo, H. (2022). Coupling Mechanisms and Development
Patterns of Revitalizing Intangible Cultural Heritage by Integrating Cultural
Tourism: The Case of Hunan Province, China. Sustainability, 14.
(28)
Lonardi, S., & Unterpertinger, Y. (2022). The Relevance of Intangible Cultural
Heritage and Traditional Languages for the Tourism Experience: The Case of
Ladin in South Tyrol. Sustainability, 14.
(29)
Yan, W. J., & Chiou, S. C. (2021). The Safeguarding of Intangible Cultural
Heritage from the Perspective of Civic Participation: The Informal Education of
Chinese Embroidery Handicrafts. Sustainability, 13.
https://doi.org/10.17993/3cemp.2023.120252.326-342
341
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
(30)
Aka, S. (2020). A conceptual model to increase the visibility and usage of cultural
heritage objects: The case of UNESCO’s Memory of the World list. Digital
Scholarship in the Humanities.
(31)
Tzortzi, J. N., Guaita, L., & Kouzoupi, A. (2022). Sustainable Strategies for
Urban and Landscape Regeneration Related to Agri-Cultural Heritage in the
Urban-Periphery of South Milan. Sustainability, 14.
(32)
Jehlika, J., & Culka, A. (2021). Critical evaluation of portable Raman
spectrometers: from rock outcrops and planetary analogs to cultural heritage – a
review. Analytica Chimica Acta, 339027.
(33)
Merino-Aranda, A., IL Castillejo-González, Velo-Gala, A., et al. (2021).
Strengthening Efforts to Protect and Safeguard the Industrial Cultural Heritage in
Montilla-Moriles (PDO). Characterisation of Historic Wineries. Sustainability, 13.
(34)
Winkler, A., Contardo, T., Lapenta, V., et al. (2022). Assessing the impact of
vehicular particulate matter on cultural heritage by magnetic biomonitoring at
Villa Farnesina in Rome, Italy. Science of The Total Environment, 823, 153729.
(35)
Garrido, I., Erazo-Aux, J., S Lagüela, et al. (2021). Introduction of Deep Learning
in Thermographic Monitoring of Cultural Heritage and Improvement by Automatic
Thermogram Pre-Processing Algorithms. Sensors, 21(3), 750.
(36)
Bertrand, L., Thoury, M., Gueriau, P., et al. (2021). Deciphering the Chemistry of
Cultural Heritage: Targeting Material Properties by Coupling Spectral Imaging
with Image Analysis. Accounts of Chemical Research, 2021.
(37)
Atkins, R., Johnson, S., Pontes, M., et al. (2022). Socio-Demographic and
Coping Correlates and Predictors of Depressive Symptoms Among Low-Income
and Ethnic Minority Mothers At-Risk. Clinical Nursing Research, 31.
https://doi.org/10.17993/3cemp.2023.120252.326-342
3C Empresa. Investigación y pensamiento crítico. ISSN: 2254-3376
Ed. 52 Iss.12 N.2 April - June, 2023
342