IMAGE CHARACTERISTICS OF RURAL

ECOLOGICAL CULTURE UNDER RURAL

VITALIZATION POLICY

Jingli Wang*

Sports Department, Shaanxi Fashion Engineering University, Xi’an, Shaanxi,

712046, China.

1773462192@163.com

Yong Li

Sports Department, Shaanxi Fashion Engineering University, Xi’an, Shaanxi,

712046, China.

Reception: 19/03/2023 Acceptance: 13/05/2023 Publication: 02/07/2023

Suggested citation:

Wang, J. and Li, Y. (2023). Image characteristics of rural ecological culture

under rural vitalization policy. 3C Empresa. Investigación y pensamiento

crítico, 12(2), 286-303. https://doi.org/10.17993/3cemp.2023.120252.286-303

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ABSTRACT

The construction of ecological culture is a major issue concerning the national

economy and people's livelihood. In order to clearly recognize the image

characteristics of rural ecological culture development based on the rural revitalization

policy background and achieve the harmonious development of rural economic

operation, this paper, a case study on the image characteristics of rural ecological

culture under the rural revitalization policy is performed, and an in-depth analysis of

ecological culture is performed with respect to natural ecology and social ecology of

culture. Then, the results of in-depth analysis and case study indicate that cultural

ecology has the typical characteristics of heritability, variability and diversity, and that,

the development of rural ecological culture in Changzhou is relatively good in

connection to natural resources, construction resources and human resources, in

which Liyang contributes the most to ecological culture in Changzhou, accounting for

40%. In view of the above, the research results provide a certain reference value for

policymaking under the rural revitalization strategy.

KEYWORDS

Rural revitalization; Ecological culture; Rural development; Ecological protection;

Cultural image characteristics

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INDEX

ABSTRACT

KEYWORDS

1. INTRODUCTION

2. ECOLOGICAL CULTURE CHARACTERISTICS

2.1. Heredity of ecological culture

2.2. Variability of ecological culture

2.3. Ecological and cultural diversity

3. CONSTRUCTION OF RURAL ECOLOGICAL CULTURE IN THE CONTEXT OF A

RURAL REVITALIZATION STRATEGY

3.1. Connotation of ecological culture

3.2. Path Selection of rural ecological culture construction in the context of a rural

revitalization Strategy

3.2.1. Change ideology and build a spiritual civilization

3.2.2. Strengthen the support of science and technology and develop the

ecological economy

3.2.3. Strengthen infrastructure construction and improve the living

environment

3.2.4. Build a regulatory mechanism and improve the evaluation system

4. RESULTS AND ANALYSIS

4.1. Overview of cultural resources of Changzhou villages

4.1.1. Natural resources

4.1.2. Building resources

4.1.3. Humanistic resources

4.2. Example analysis

5. DISCUSSION

6. CONCLUSION

REFERENCES

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1. INTRODUCTION

The unbalanced development is mainly reflected in the unbalanced development of

urban and rural areas, and the underdevelopment is mainly reflected in the

underdevelopment of rural areas. The implementation of the rural revitalization

strategy is to solve the problems of unbalanced development of urban and rural areas

and insufficient development of rural areas in the country [1-3], which is an objective

choice for China to achieve prosperity, democracy, civilization, harmony and beauty

[4].

Building an ecological civilization is crucial to the implementation of the rural

revitalization strategy [5-6]. The promotion of ecological culture in the new era needs

to be carried out and needs to be combined with the rural revitalization strategy [7] to

continuously meet people's demand for a high-quality life and a beautiful ecological

environment. The construction of rural ecological culture is both the main content of

the rural revitalization strategy [8] and the goal of its pursuit [9]. Paying great attention

to the construction of rural ecological culture is of great significance to promote the

rural revitalization strategy and achieve the goals and tasks [10].

Current social development has greatly facilitated people's lives, but it has also

resulted in negative impacts on mainstream culture [11] and the proliferation of

information. This, in turn, has created an imbalance in ecological culture and

increased the problems of ecological cultural governance. Ecological culture is

typically characterized by heritability, variability, and diversity [12]. Grasp the

characteristics of rural ecological culture under the rural revitalization policy, to grasp

the study of rural ecological culture governance [13]. It is of great significance to

govern the imbalance of rural ecological culture and rebuild a good ecological culture

system. It creates a good environment conducive to the development of ecological

culture and promotes the harmonious and healthy development of rural ecological

culture [14].

Areas that have not been affected by urbanization are considered to have the

highest value in terms of protecting physical factors [15-17], while areas strongly

affected by urbanization are considered to have the highest value in terms of

protecting social factors [18-19]. The literature [20] constructed an evaluation index

system based on the Chinese rural water situation [21-22]. In the literature [23], three

secondary indicators and 18 tertiary indicators were selected [24], and the Delphi

expert consultation method and hierarchical analysis were used to weight each

indicator [25] to build the evaluation system [26]. Based on the current situation of

Beijing's rural ecological environment, the literature [27] analyzed the shortcomings of

Beijing's rural areas based on the construction of ecological habitat, ecological

industry and ecological culture [28], and proposed measures and prospects to

promote the construction in Beijing's rural areas. Strengthening rural ecological

environmental protection is conducive to sustainable economic and social

development and cultural construction in Beijing. The literature [29] analyzed the

relationship between the vision of rural revitalization and the complex natural-cultural-

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economic system, taking the rural areas in southern Jiangsu, where urban-rural

integration and agricultural modernization are rapidly developing, as an example, and

studied the problem of rural ecological construction and its causes from three aspects:

planning vision, planning methods, and planning contents [30]. Further, different

types, dimensions, and levels of planning strategies are proposed to guide the

practice of rural ecological construction in southern Jiangsu and to achieve the goal of

rural revitalization. To sum up, rural ecology is an important research target both at

home and abroad, and rural areas are viewed from various perspectives, and with

economic development, rural conditions are gradually emphasized. Therefore, this

paper proposes a kind of research on the imagery characteristics of rural ecological

culture under the rural revitalization policy. Through analyzing ecological culture

characteristics from multiple perspectives, the construction of rural ecological culture

under the background of rural revitalization strategy is constructed. The ideas and

concepts of rural ecological culture construction and development are implanted into

the minds of the grassroots. Recognize the importance of rural ecological culture

construction and sustainable economic development. Promote the comprehensive

development of rural spiritual civilization and guarantee economic development and

ecological culture construction.

2. ECOLOGICAL CULTURE CHARACTERISTICS

As an inseparable part of social development, culture develops in harmony with

other aspects of society, forming the external order of culture [31]. At the same time,

culture itself is an organic whole, and the harmonious development of the elements

within culture constitutes the ecological order within the culture. A good and orderly

external ecological order of culture is an important reason for the development of

culture and the harmonious development of the whole society. A good and orderly

internal ecological order of culture is the inherent foundation for the sustainable

development of culture and maximization of its functions. Only when the internal and

external ecological order of culture is in an orderly state of development can culture

and society develop healthily [32].

2.1. HEREDITY OF ECOLOGICAL CULTURE

The development process of any cultural ecosystem is a process of inheritance and

development, and the corresponding characteristics of cultural ecology are the

heritability and variability of cultural ecology. With the development of the times, after

a long period of baptism, some cultural factors are inherited, while other cultural

factors that do not adapt to the development of the social environment will be

eliminated or broken, thus producing new cultural factors, and this process is the

inheritance and variability of cultural ecology. There are two main ways of cultural-

ecological inheritance, one is to complete the genetic process through information

transmission, and the other is to complete the genetic process through education [33].

Inheritance through information carriers includes cultural achievements in material

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form created by previous generations, as well as non-material cultural traditional

concepts. For example, language, religion, customs, moral concepts, political system,

legal system, marriage concept, thinking habits, etc. These systems and concepts

greatly influence people's social activities and have a subtle influence on them, so

they are more likely to be passed down. Therefore, these concepts and systems are

relatively stable factors in the development of cultural ecology [34]. Education has

been playing a role in the inheritance of cultural ecology since the birth of human

beings in primitive societies, but education has different expressions in different social

periods.

2.2. VARIABILITY OF ECOLOGICAL CULTURE

Cultural transmission occurs in the process of human socialization because the

social environment changes more quickly and frequently than the natural

environment. It leads to changes in ecological culture that are also more drastic than

those in biology, just as changes in species accumulate to a certain degree, and new

species are produced [35-37]. When ecocultural variation accumulates to a certain

degree, it is accompanied by the disappearance of the old ecoculture and the creation

of a new one.

Ecological culture has variability, which provides the basis for its self-renewal. The

variation of ecological culture is a dynamic development process. Just as the law of

development of anything is a unity of progress and twists and turns, the development

trend of new things is bound to be resisted and stifled by old things. The development

of ecological culture is not smooth, but tortuous. Therefore, advanced culture must

continue to develop and innovate to adhere to its direction of advancement and

maintain its advanced nature. It is also necessary to follow the general laws of cultural

development and create an open and good atmosphere for cultural innovation and

development, rather than conservatism and complacency. Advanced culture should

take the monoculture as the leader and vigorously develop multiple cultures. Only by

consciously resisting the decaying roots of cultural dross, cutting off undesirable roots

and absorbing reasonable factors from other cultural ecosystems, can we maintain

our advancement in the process of mutation. Do not be conservative, not be

complacent, and actively innovate.

2.3. ECOLOGICAL AND CULTURAL DIVERSITY

The diversity of cultural ecology has the same impact on human society as

biodiversity has on the biological world. Just as biological genetic diversity facilitates

genetic renewal and biological evolution, cultural ecological diversity facilitates the

healthy and diverse development of cultural ecosystems around the world.

Ecological culture is diverse, and countries and peoples around the world have

developed unique ecological culture systems in the long history of development. At

the same time, it has added color to the world's rich and colorful culture. Countries

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with advanced cultures have formed their eco-cultural systems and produced their

distinctive types of eco-culture in the course of historical development, which is a very

important link that must be inherited and developed for future cultural development in

the world. Various ecological cultural systems have made important contributions to

the development of world culture. We should advocate ecological and cultural

diversity, and adhere to cultural diversity and our cultural traditions. Therefore, in

building a harmonious culture, we should maintain cultural diversity and adhere to the

characteristics and openness of the nation. Internally, we should achieve the

protection of ethnic culture, especially the diversity of minority languages, religious

beliefs and folk customs. Externally, we should maintain openness, absorb the

essence of foreign cultural achievements while maintaining the nation's

characteristics, and continuously develop and build our own national culture.

CONSTRUCTION OF RURAL ECOLOGICAL CULTURE

IN THE CONTEXT OF A RURAL REVITALIZATION

STRATEGY

3.1. CONNOTATION OF ECOLOGICAL CULTURE

Scholars' connotations and definitions of cultural ecology mainly include: cultural

ecology refers to the interaction between human culture and behavior and the social

environment. All components of human culture are an interactive whole, and the result

of this interaction makes human culture evolve and develop continuously. It is the way

and state of interaction and interaction between various specific cultural forms and

certain social and cultural systems within a certain period and is the organic unity of

various factors that affect the survival and development of culture, including both the

natural and social ecology of culture.

Each part of human culture is an interactive whole, an ecosystem similar to a

natural ecosystem. In this system, different cultural elements, cultures and their

habitats interact, interdepend on each other and nourish each other, constantly

exchanging information and energy to maintain the homeostatic continuity of society.

Ecoculture is a cultural system composed of various cultural elements, in which

various cultural factors are interlinked, constrained and dependent. Ecological culture

cannot be separated from the ecological environment, which is important in the

emergence, development and evolution of ecological culture. Its interior is constantly

changing and in a dynamic state of flux. Its exterior is stable and continuous.

Ecoculture is culture in a specific environment, and the differences in cultural habitats

are an important reason for the survival of cultural diversity.

3.2. PATH SELECTION OF RURAL ECOLOGICAL CULTURE

CONSTRUCTION IN THE CONTEXT OF A RURAL

REVITALIZATION STRATEGY

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3.2.1. CHANGE IDEOLOGY AND BUILD A SPIRITUAL

CIVILIZATION

Cognition influences thinking and thinking determines action. The construction of

rural ecological culture starts from the thoughts and spirits of the grassroots people.

Through education, training and daily propaganda, we should implant the thoughts

and concepts of rural ecological culture construction and development into the minds

of the grassroots people, raise people's attention to rural ecological culture

construction through direct and indirect communication, make people realize the

important role of rural ecological culture construction and sustainable economic

development, and encourage them to participate in rural ecological culture

construction.

Villagers who have been living in rural areas for a long time lack the opportunity to

receive education and the awareness of receiving education. It should not only pay

attention to the investment and development of rural ecological environment and

infrastructure but also the development of rural cultural and recreational activities to

meet the cultural needs of the people. Secondly, we should also increase the

investment and construction of rural fitness equipment and fitness places to promote

the overall development of rural spiritual civilization.

3.2.2. STRENGTHEN THE SUPPORT OF SCIENCE AND

TECHNOLOGY AND DEVELOP THE

ECOLOGICAL ECONOMY

Industry drives the economy and economic development of rural areas. The

construction of rural ecological culture should be based on the characteristics of local

development, the scientific and reasonable industrial layout of the construction area,

realize the perfect combination of economic and ecological benefits, improve the

development of rural green agricultural products, enhance the core competitiveness of

rural ecological agricultural products, form special industries, create regional brands

and develop the local ecological agricultural economy.

The goal is a development mechanism coordinated with the integrated

development of urban and rural areas, and the new ecological countryside is a

development model supported by science and technology. Accelerate the independent

innovation and application of science and technology to form a new pattern of rural,

agricultural and farmer-style development. First, agriculture and rural areas supported

by science and technology are a development model of production, consumption,

recycling and reproduction, the whole development link is clean and sanitary without

pollution, fully realizing the harmonious development of rural economic operation and

ecological environment. Second, the production and consumption in the process of

rural life. The popularization of high-tech industrial products will make people's lives

more convenient, and the production and use in the whole process of life more

civilized. Third, the construction of ecological culture is a long-term project, which

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cannot be separated from the long-term persistence of publicity and promotion

personnel. It is necessary to play the correct guiding role of science and technology

promoters, adopt green products that have a positive effect on ecological rural

construction, and promote the production and application of green technology.

3.2.3. STRENGTHEN INFRASTRUCTURE

CONSTRUCTION AND IMPROVE THE LIVING

ENVIRONMENT

The construction of rural ecological culture should adhere to people-oriented,

respect the laws of nature, conform to nature and protect nature. Deepen the system

of harmonious coexistence of humans and land to improve and optimize the human

living environment. Rural land resources are limited. We should adhere to economic

development and protective development so that the harmony and beauty of nature

are in line with the concept of tranquil ecological civilization. The relevant departments

should carry out the construction of rural ecological culture at the same time, do a

good job of planning the construction of rural housing ecological culture, scientific and

reasonable use of rural land space, correct the current situation of rural deficiency,

strengthen the management of rural environmental health so that rural areas are full

of rural civilization and ecological habits of livable life.

Sustainable development is an important concept in the construction of rural

ecological culture, and protective development of resources and infrastructure

construction should focus on protecting ecological civilization and the environment.

State capital investment faces many difficulties, which brings great obstacles to rural

economic development. The main purpose of rural ecological construction is to

change the situation of backward rural infrastructure, unregulated environmental

management and uncoordinated economic development, to help the majority of rural

farmers and people to embark on the road of economic development, to seek

economic development benefits for the people and to promote harmonious rural

development. To reduce the harm to the environment in a scientific way of

development, to achieve the purpose of protecting the ecological environment, to form

a benign development of resources and environment.

3.2.4. BUILD A REGULATORY MECHANISM AND

IMPROVE THE EVALUATION SYSTEM

The new round of rural development planning should take ecological livability as

the core, and during the planning and construction process, the entry of enterprises

harmful to the environment should be avoided, and those causing pollution should be

corrected, rectified, or even stopped. The harmonious development of rural economy

and ecology needs a perfect environmental evaluation system to ensure that there is

a basis for supervision and evaluation in the process of rural ecological culture

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construction so that the rural ecological environment can be improved

comprehensively.

The construction and development of ecological rural areas require not only input

and effort in the process but also supervision in all aspects of the whole process.

Therefore, it is necessary to improve the supervision mechanism of rural construction.

First of all, supervision in the implementation process first needs a rules-based

supervision system and implementation norms. Modern ecological civilization in the

new countryside should be based on local characteristics and people's habits of living

and should be planned by local conditions and scientific layout so that economic

development and rural planning can be coordinated and harmonized. Secondly, the

problems that are difficult to adjust during the construction process should be solved

by legal means, and the corresponding restraint mechanism should be established

and improved from the legal level so that the grassroots government can provide the

basis and laws for rural environmental governance and protection. Finally, the

improvement of the system is the primary link, and the implementation is the key.

Strictly abide by laws and systems to protect the rural ecological environment. In the

process of supervision and law enforcement, the ecological protection awareness of

the whole society should be cultivated to effectively guarantee orderly economic

development and ecological construction.

4. RESULTS AND ANALYSIS

We take the villages in Changzhou as an example. Among the villages in

Changzhou, there is one national historical and cultural village - Jiaoxi Village, two

provincial historical and cultural villages - Shazhang Village, Yangqiao Village, and

one Chinese traditional village - Yangqiao Village. Changzhou is rich in rural cultural

resources, with unique natural resources, rich architectural resources and strong local

characteristics.

The villages in Changzhou are mainly located in urban areas, Wujin, Jintan and

Liyang, and are mainly represented by the existing Qing Dynasty and Republican

architectural forms. At present, there are dozens of villages in Changzhou, including

Jiaoxi Village, Yangqiao Village, Wei Village, Zhaiqiao Village, Yuxiang Village,

Tangqiao Village, Minghuang Village, Xiaohe Village, Wansui Village, Xiajixi Village,

Mahang Shangdian Village, Caoqiao Village, Furong Shuangmiao Village, and Daixi

Village, Ma'an Village. In Jintan, there are Dongpu Village and Lushubagua Village. In

Liyang City, there are Longweigu Village, Shagang Village, Shenxi, Qicun and Jiming

Village.

4.1. OVERVIEW OF CULTURAL RESOURCES OF

CHANGZHOU VILLAGES

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4.1.1. NATURAL RESOURCES

Natural resources of traditional villages generally refer to the environmental

resources around traditional villages during their formation, such as topography,

landforms, mountains, rivers, farmland, forests, vegetation and other natural

resources. Wujin Jiaoxi Village is surrounded by mountains such as Shunshan,

Phoenix Mountain, Qinwang Mountain, Heshan Mountain, Shiyan Mountain and other

mountain ranges stretching incessantly, and Shun River on the east side, connecting

the Yangtze River and Taihu Lake. In this village, the Longxi River winds through and

is built along the river in the surrounding streets. Yangqiao Village is located on the

shore of West Taihu Lake, and the waters of West Lihe Lake, East Taihu Lake and

West Taihu Lake flow through the village in turn.

Figure 1. Rural ecological nature, architectural development

4.1.2. BUILDING RESOURCES

The village construction resources in Changzhou mainly refer to street and alley

architecture, ancient bridges and ancient roads, and high mountain architecture.

Street and lane architecture is generally the general layout and structural form of the

village, consisting of blocks, alleys, ancient buildings, traditional dwellings and so on.

There are five streets and thirteen alleys in Jiaoxi village, with streets about 300

meters long from east to west and 50 meters long from north to south, hundreds of

which were built in the Qing Dynasty and the People's Republic of China. Up to now,

there are about 27,000 square meters of traditional buildings of the Ming and Qing

dynasties and the Republic of China in the territory of Yangqiao village, and more than

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1,000 meters of stone berms are well preserved. Now there are 5 old streets and 6

ancient bridges.

4.1.3. HUMANISTIC RESOURCES

The villages in Changzhou have rich humanistic and historical cultural resources,

such as celebrity resources, folklore, ritual culture and other intangible cultural

heritage. The traditional folklore of Yangqiao includes the Yangqiao temple fair,

traditional dances such as "Mendacity" and "36 lines", traditional art of Yangqiao

paper twisting, traditional sports, acrobatics of fixing wheelbarrows, traditional skills of

Su Dongpo "red friend wine" brewing, Yangqiao head boat making and so on. In

Dongpu village of Jintan district, there are front fish lanterns and silk string gongs and

drums; in Wansui village of Wujin district, there are Wansui monkey lanterns; in Liyang

city and Shagang village, there are temple fairs, public hall open doors, horse lanterns

and lion dances.

Figure 2. Rural eco-humanistic development

4.2. EXAMPLE ANALYSIS

Changzhou villages have rich tourism resources, such as ancient buildings,

traditional houses and folk customs, which continue the development of villages,

inherit local folk customs, reflect distinctive regional cultural characteristics and have

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high tourism value. The villages in Changzhou are located in the water town of

Jiangnan, with the typical regional style of "small bridges, flowing water and people's

homes". With people's enthusiasm for rural cultural tourism, traditional villages have

certain tourism values as they integrate the traditional culture and unique style of

beautiful countryside. The scientific and reasonable development of villages is

conducive to realizing their economic value and obtaining good economic benefits. A

large number of traditional villages in Changzhou are located in rural areas with

backward economic development and almost no development. Relying on their rich

natural resources, architectural resources and historical and cultural resources, their

scientific and reasonable development can improve residents' income, raise their

living standard, increase employment opportunities and realize their economic value.

According to the research on the characteristics of rural ecological cultural imagery,

it is clear that the characteristic elements of its cultural imagery expression are

multifaceted, but with unique characteristics. Such as the evolution, inheritance, habits

and other cultural characteristics of each village. The above natural resources,

architectural resources, and human resources are divided, with rivers, farmland, and

vegetation as secondary indicators of natural resources, roads, bridges, and ancient

buildings as secondary indicators of architectural resources, and celebrity resources,

living and cultural habits, and cultural literacy as secondary indicators of human

resources. Each item is 10 points, and the total is 100 points, as shown in Table 1.

Table 1. Classification indicators of cultural imagery characteristics in rural Changzhou

Resource Type Characteristic

situation

Wujin/Fraction Jintan/Fraction Liyang/Fraction

Natural

resources

River Quality of river

water 9 7 9

Farmland Farmland soil

quality 8 7 9

Vegetation

cover 9 6 9

Air

environment

Environmental

Quality 8 5 9

Building

resources

The way Road quality 7 4 8

Bridge Bridge support 8 5 8

Ancient

building

Conservation of

ancient

buildings

7 4 9

Human

Resources

Celebrity

Resources Influence 6 4 7

Living and

cultural habits Popularity 8 6 9

Cultural

literacy

Literacy

strength 8 5 9

Total score 78 53 86

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Table 1 shows that the cultural imagery characteristics of Changzhou's three main

regions, Wujin, Jintan and Liyang, can be analyzed by dividing each resource

carefully.

From the data in the table, we can see that the overall score of Jintan is low,

especially in architectural resources, the score is mostly 4-5, especially in the

protection of ancient buildings, the score value is 4. The overall score of architectural

resources lowers the score of the whole region, so it can be concluded that the natural

resources, architectural resources and human resources of traditional villages are

organically combined into a whole, and the relationship between various resources

should be considered as a whole, and they should not be separated for one-sided

protection and development. Architectural resources such as traditional houses,

ancient buildings and alpine roads are the material carriers of traditional village

cultural resources. They constitute the organic whole of traditional village cultural

resources together with the immaterial carriers of traditional village cultural resources

such as folk culture. In the protection and development of traditional village cultural

resources, we should pay attention to both tangible material cultural resources and

intangible material cultural resources, thus forming a complete combination of tangible

and intangible.

Among them, the overall ecological and cultural imagery characteristics score of

Wujin is 78, while the lowest score of Jintan is 70 and the highest score of Liyang is

82, which means that Liyang has higher ecological and cultural aspects and the

development is better maintained. Protecting and inheriting these traditional rural

cultural imagery makes the history and culture of traditional villages deeply rooted in

people's hearts and realizes the sustainable development of traditional village

resources. In the development of cultural resources of traditional villages, sustainable

economic development should be taken as an important grasp, and short-term

economic benefits should not be pursued unilaterally to achieve sustainability.

Figure 3. The proportion of ecological and cultural imagery features in the three regions

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It can be seen from Figure 3 that Wuzhen accounts for 36%, Jintan accounts for

24% and Liyang accounts for 40% in the three regions, thus learning that Liyang has

the best development level under the rural revitalization policy and adds a splash of

color to Changzhou's rural ecological culture. Jintan needs to encourage publicity

more the next time, improve ecological culture in all aspects, maintain ecological

balance when protecting and developing traditional villages, follow ecological laws,

consider the carrying capacity of the local natural environment, achieve sustainable

development of material and cultural resources in traditional villages, and make

Changzhou's overall development level improve.

5. DISCUSSION

The purpose of ecological and cultural conservation is to create an ecosystem that

is conducive to healthy and sustainable cultural development. Rural ecological and

cultural conservation is to protect the constituent elements of folk culture and its

habitat, as well as the inner operating mechanism that promotes the normal operation

of rural ecological culture under rural revitalization, i.e., to protect the culture and its

check and balance relationship with its survival habitat. While continuously coping

with the natural ecological environment, we have built a unique rural ecological

culture. To build a rural ecological culture reserve, we must accurately understand the

characteristics of the formation of rural ecological culture, so that the construction of a

rural ecological culture reserve can be targeted and effective.

6. CONCLUSION

With the acceleration of urbanization, the natural economic and social relations

under the traditional culture are broken. The relatively stable landscape structure of

ancient villages precipitated by history is rapidly changing. Changzhou's villages are

based on ecological protection, and most traditional villages are located in ecological

civilization demonstration areas. They embody unique and distinctive rural

characteristics, possess rich tangible and intangible cultural heritage, and are an

important part of the cultural heritage development project. It becomes more

necessary and urgent to study the landscape characteristics of traditional villages in

Changzhou and explore their cultural heritage.

By analyzing the unique culture contained in natural resources, architectural

resources and human resources in the development of Changzhou's rural

ecological culture, we can understand the characteristics of the resources and

environment in the formation of Changzhou's rural ecological culture, and then

provide reference for the preservation and development of rural ecological

cultural resources under the policy and promote the implementation of rural

revitalization strategy.

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Through natural resources, architectural resources and human resources,

scores were assigned to the rural ecological and cultural imagery

characteristics of three regions in Changzhou, among which Wujin's evaluation

score was 78, Jintan's 53 and Liyang's 86, indicating that Liyang's overall

ecological and cultural imagery characteristics developed best under the rural

revitalization policy.

The proportion of the three regions is divided, from which we can see that

Wujin accounts for 36%, Jintan accounts for 24% and Liyang accounts for

40%, Liyang contributes the most to the ecological culture of Changzhou, but

we cannot ignore the other regions, we have to take a comprehensive and

balanced development.

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