Edición Especial Special Issue Mayo 2019
DOI: http://dx.doi.org/10.17993/3ctecno.2019.specialissue2.486-497
489
1. INTRODUCTION
In this era of technology, the development of new internet–based business models
provides too much importance to the Web in the market economy. The most
successful and protable among those is the online advertisement. The online
advertisement which is also known as Internet Advertisement (IA), it provides
the end user promotional contents through the internet. The ratio of revenue
coming from IA only in the United States in the year of 2013, surpassed the cable
television and broadcast television was nearly exceeded (Aksu, Babun, Conti,
Tolomei & Uluagac, 2018). Plus, in 2016, almost 200 billion dollars revenue was
generated through internet advertisement world widely (eMarketer, 2017) and it
can reach 335 billion dollars by the end of the year 2020 (eMarketer, 2016). More
Generally, IA business will ultimately broaden to pervasive and ubiquitous smart
devices which are interconnected with each other, they are collectively known as
the Internet of Things (IoT). Various related work and applications are discussed
in (Sharma & Tiwari, 2016), one of those is in Dogo, Akogbe, Folorunso, Maliki
and Akindele (2014), where researchers presented the development and design
of their electronic strolling message display board which was a microcontroller
based application, which displays the information and messages in real–time via
SMS. The implementation and utilization of this application were presented
in public utility places, educational institutes and in advertisements. A novel
approach is used in Reddy (2013) for intimating messages to the peoples using
GSM technology which is synchronized with the wireless electronic display board.
This approach omits the old traditional way of message pasting on the board by
just sending a message immediately without any delay. This approach can also be
used in big buildings, hotels and shopping malls to enhance the security systems
by providing awareness of emergency situations which may avoid many dangers.
The concept of ITS is discussed in Bhosale and Khan (2016), where researchers
tried to understand the IoT and its feasibility in the bus transportation system of
Singapore. Technically, Singapore is very advanced but still needs improvement in
its transportation system’s advancement. By the usage of IoT, they made a system
for the user which evaluates and understands eectively various bus options.