Effecting factors of knowledge Integration through social media in small mèdium enterprises environment

DOI: http://dx.doi.org/10.17993/3ctecno.2019.specialissue.08

EFFECTING FACTORS OF KNOWLEDGE INTEGRATION THROUGH SOCIAL

MEDIA IN SMALL MEDIUM ENTERPRISES ENVIRONMENT

Nur Ilyana Ismarau Tajuddin

Faculty Computer Science and Information Technology, University Putra, (Malaysia)

E-mail: ilyanaismarau90@gmail.com

Rusli Abdulllah

Faculty Computer Science and Information Technology, University Putra, (Malaysia)

E-mail: rusli@upm.edu.my

Marzanah A. Jabar

Faculty Computer Science and Information Technology, University Putra, (Malaysia)

E-mail: marzanah@upm.edu.my

Yusmadi Yah Jusoh

Faculty Computer Science and Information Technology, University Putra, (Malaysia)

E-mail: yusmadi@upm.edu.my

Effecting factors of knowledge Integration through social media in small mèdium enterprises environment

DOI: http://dx.doi.org/10.17993/3ctecno.2019.specialissue.08

ABSTRACT

Knowledge Integration (KI) has been significant concern in analyzing the organization

performance. KI also has been challenged by the emergence and continued development

technologies that have made new sources of information and knowledge available to

Small Medium Enterprises (SMEs). Social media are widely adopted by organizations to

enhance the effectiveness of KI practices. The purpose of this study to investigate the

factors that influence of KI through social media. Based on the 11 selected papers, this

review has established 12 factors that may influence of knowledge integration through

social media. Hence, this research contribute to the practice and research of KI and social

media and its effectiveness towards the organizational performance.

KEYWORDS

Knowledge Integration, Social Media, Small Medium Enterprise, Systematic Literature

Review.

1. INTRODUCTION

In the new age, knowledge has been recognized as one of most valuable assets which

developed in organization. Knowledge is related to activities and process flow in and

between the organizations. Knowledge integration is solitary of the most essential

approaches of knowledge applications to attain sustainable competitive advantages and

business value [1]. Only the organization has the capabilities of integrating the inside and

outside resources to innovate faster, would be able to succeed under the ultra-competitive

environment [2]. From the time when knowledge is continually changing and

depreciating, organizations cannot possess all the required knowledge by themselves.

The key is to utilize expertise that is spread within the enterprise by integrating

knowledge [1]. KI is required in many situations where coherent combining of disparate

sources and levels of information for some enterprise is necessary [3]. Technological

cooperation among firms is important because a large part of the knowledge needed in

innovation processes is tacit, and can be transferred through social media interactions

[4]. According to [5] the effective adoption of technologies in companies is much

depending on technology characteristics, project and organizational characteristics, user

and social characteristics, and task characteristics. However, in reality, these factors are

much neglected by organizations, especially among small companies. Social media tools

have ability to integrate all information and knowledge that can be obtained [6]. Even

though reports suggest the social media tools enhance the development of SMEs, there

is still little empirical evidence on their adoption and usage from the category of firms [7]

especially in the KI [8].

This study aims to investigate the factors that influencing of KI and Social Media. The

findings will be able to assist the SMEs manager to adapt Social Media for integrating

knowledge. The following section presents the review of the methodology. Subsequently,

followed by discussion section in which focused on influencing factors of KI. The final

section concludes the current study by revealing the research contribution and proposing

for further research possibility.

2. REVIEW METHODOLOGY

According to Okoli et al. [9], the SLR processes contains of three stages namely: planning,

executing and reporting stage as show in Figure 1. The following sub sections will discuss the

processes in details.

Effecting factors of knowledge Integration through social media in small mèdium enterprises environment

DOI: http://dx.doi.org/10.17993/3ctecno.2019.specialissue.08

Figure 1. SLR process (Source: Okoli, 2010[9]).

2.1. Planning Stage

The planning stage activities include identifying specific research context, defining

reviewing protocols, and constructing of research questions. The research question (RQ)

is ‘What are the factors that influence the KI through social media’.

2.2. Executing Stage

A literature search was conducted from December 2010 to September 2017 using three

leading electronic journal databases. The databases are ACM, IEE, Science Direct and

Scopus. The search was limited to peer-reviewed, English-language journal papers

published between 1996 and 2016. Search result for SCOPUS, Science Direct, IEEE and

ACM are summarize in Table 1. The search analyst titles and abstracts for a number of

related keywords and phrases: "knowledge integration", "knowledge combination",

"knowledge mapping", "knowledge collaboration", "social media", "technology", "social

network", “organization”, “Small Medium Enterprises” etc. When searching in the

databases, therefore, we use three couples of combinative keywords: (knowledge AND

integration), (knowledge AND combination) and (knowledge AND collaboration) etc.

The result is shown as Table 2.

Certain criteria have been set in choosing the articles. The article was only included if it

met the following criteria. Firstly, its focus was primarily on KI/ Social media. Secondly,

Effecting factors of knowledge Integration through social media in small mèdium enterprises environment

DOI: http://dx.doi.org/10.17993/3ctecno.2019.specialissue.08

the area investigated included SMEs environment. Finally if only the article are discussed

factors effect on KI through Social Media. The current research focus merely in peer-

reviewed primary studies published in academic journals were included, resulting in the

exclusion of literature reviews, conceptual articles, conference proceedings. The articles

which full filled the above-mentioned three criteria were scanned by the authors for

additional studies that met the inclusion criteria for the review. In this stage, the

duplicated articles were removed. Further, the articles were screened for relevance,

primarily based on the title and abstract.

Table 1. Search Result based on Year.

Year Search

Scopus

Science

Direct

IEEE

ACM

2017

156

300

2016

267

354

2015

125

273

341

2014

188

200

484

2013

183

182

426

2012

190

166

458

2011

192

140

500

2010

122

272

340

Table 2. Search Result based on Keyword.

knowledge

AND

integration

knowledge

AND

combination

knowledge

AND

collaboration

Scopus

Science

Direct

130

IEEE

2200

1745

1955

ACM

The selected papers were analyzed and synthesized before findings and results be

discussed in the following section. This was followed by the quality assessment screening.

The quality assessment was formulated to evaluate the completeness of papers and

advantageous for data extraction [10]. These four questions (Q1-Q4) are presented in

Table 3. Each question has only three answer options: Yes=1; Partially =0.5; and No=0.

Table 3. Quality Assessment Criteria.

No.

Item

Answer

Is there a clear description of the aims and objectives of the

investigation?

Yes/No

Is the paper explained the method of analysis pertinent and

adequately?

Yes/No/

Partially

Is the paper supported by primary data?

Yes/No

Is the paper explained the model structure in detail?

Yes/No/Partially

2.3. Reporting Stage

In reporting stage, the findings and results were discussed in section 3.

Effecting factors of knowledge Integration through social media in small mèdium enterprises environment

DOI: http://dx.doi.org/10.17993/3ctecno.2019.specialissue.08

3. FINDING AND ANALYSIS

A total of 259 references that are deemed relevant to this topic. In the next stage, the

abstract and brief content of selected paper was evaluated. The 40 relevant papers were

then filtered by applying the quality assessment criteria. In the very final round, only 11

papers out of 40 papers (27.5%) were accepted for data synthesis of evidence after

executing exclusion criteria. The summary of the quality assessment of the 11 papers

(A1-A11) considered for this review as show in Table 4.

Table 4. Quality Assessment Result.

Total

0.5

2.5

0.5

2.5

A10

A11

Table 5 exemplifies the filtering result of the quality assessment of all that paper that was

classified as good and very good scores. Among the 11 selected papers, three papers has

scored good quality in which consists of 27 percentage and eight papers scored a very

good quality scoring with 73 percentages.

Table 5. Quality Scores.

Quality Scale

Very poor

(<1)

Poor

(1-<2)

Good

(2-<3)

Very good

(3-4)

Total

Number of studies

Percentage (%)

100

These 11 papers were investigated in the area of Knowledge Integration area is

categorized in three types of research analysis includes conceptual, empirical and case

study. Remarkably, there were seven publication of empirical studies published from the

year 2011 until the year of 2017. Further, followed by three conceptual paper published

from 2010-2012 and a case study in 2015. The KI publication trend is presented in

Figure 2 and Figure 3.

Effecting factors of knowledge Integration through social media in small mèdium enterprises environment

DOI: http://dx.doi.org/10.17993/3ctecno.2019.specialissue.08

Figure 2. Paper distribution by publication year.

Figure 3. The frequency of research analysis.

Figure 4 displays the KI studies based on domain specific. Nine papers (82%) are from

various organizations only 1 paper (9%) from manufacturing sector and healthcare.

Table 6 display the summary of the relationship of the influencing factors in KI.

Figure 4. Domain specific studies.

Table 6. Summary of the Relationship of the Influencing Factors in KI.

Type of

research

Sample size

Domain

Source

Conceptual

N/A

Various

organization

[11]

Empirical

163 respondent consist

manager, senior, CEO

Various

organization

[12]

Conceptual

ABC Co Ltd

Various

organization

[13]

Conceptual

Multi-vendor

Various

organization

[14]

0,5

1,5

2,5

2010 2011 2012 2013 2014 2015 2016 2017

Case Study

Empirical

Conceptual

0 1 2 3 4 5 6 7 8

Case study

Empirical

Conceptual

Frequency

Domain Specific Studies

Various Organization

Manufacturing

Healthcare

Effecting factors of knowledge Integration through social media in small mèdium enterprises environment

DOI: http://dx.doi.org/10.17993/3ctecno.2019.specialissue.08

Empirical

157 full time professional

from variety industry

Various

organization

[15]

Empirical

262 Chinese working

professional

Various

organization

[8]

Empirical

182 Taiwan Manufacturing

Firm

Manufacturing

[16]

Case Study

ABC Company

Various

organization

[17]

Empirical

265 high technology firm

Various

organization

[18]

A10

Empirical

317 clinic staff

Healthcare

[19]

A11

Empirical

114 worker from China

Various

organization

[20]

Grounded on prior research as mention in Table 6, number of 12 factors have been

emerged as factors that influences the KI as illustrated in Table 7.

Table 7. Influencing Factors of KI Studies.

Factors

Articles

Organizational Learning

A2, A4

Social Capital

A6, A4

Social network

A5, A8,A1,A3

IT Capability

Media interactive

Competitive industry

Market turbulence

Technology turbulence

Knowledge integration mechanism

A7, A9, A4

Integrative Capability

Transactive Memory System

A1, A5, A8, A3, A11

Teamwork

A10

Figure 5 presents the frequency of influencing factors of KI studies. KI factors comprises

of Organizational Learning (2 papers), Social Capital (2 papers), Social Network (4

papers), IT Capability (1 paper), Media Interactive (1 paper), Competitive Industry (1

paper), Market Turbulence (1 paper), Technology Turbulence (1 paper), Knowledge

Integration Mechanism (3 papers), integrative Capability (1 paper), Transactive Memory

System (5 papers) and Teamwork (1 paper). Based on Table 5 and Figure 4, the detail

of each factors will be discuss in the discussion section.

Effecting factors of knowledge Integration through social media in small mèdium enterprises environment

DOI: http://dx.doi.org/10.17993/3ctecno.2019.specialissue.08

Figure 5. Frequency of influence factors of KI.

4. DISCUSSION

Based on prior research, there are 12 factors that are effecting of KI:

4.1. Organizational Learning

Organizational learning refers as an organization’s developing new thinking and creating

new knowledge to enhance prevailing resources [21]. On the other hand, organizational

learning as gaining knowledge, skill, value, belief in improving growth and developing

the organization. Organizational learning have effect to KI to advance the organization

performances [12, 14]. Thus, organizational learning is significant considered factor to

improve SMEs performances.

4.2 Social Capital

Social capital refers as the networks of relationships among people who live and work in

a particular society, enabling that society to function effectively. Social capital inheres in

the relationships between actors within the social network [22]. The dimensions consist

in social capital is structural [14] relational and cognitive [8]. Social capital is the

significant effect to be considered for organization performances.

4.3. Social Network

The social network is the level of connectivity and access among individuals in

organization to enable communication, dialogue and interaction between organizations

to integrate knowledge [23]. Social network do has effect on the KI [11, 13, 15, and 17].

Social network have been developed and have been applied to knowledge processing.

Thus, social network is substantial to be considered in knowledge integration.

4.4. IT Capability

IT capability refers as the ability to effectively manage the hardware and software that

has different type and levels of knowledge [12]. IT capability allows user to communicate

with each other, facilitate knowledge acquisition and integration, easily reach expert in

specialized areas, and foster boundary straddling activities [24]. Thus, IT Capability is

significant to consider in knowledge integration in SMEs.

4.5. Media Interactive

In other hand, by amending a form and the contents of it the user are able to create the

mediating affect of the environment on the moment, in which define the media

interactive. Media interactive include five crucial elements. The components are: (a)

Frequency

Effecting factors of knowledge Integration through social media in small mèdium enterprises environment

DOI: http://dx.doi.org/10.17993/3ctecno.2019.specialissue.08

amount of acceptable input, (b) the number and type of characters that are able to be

applied changes, (c) the distance of ability to receive message; the capability to integrate,

build, and reconfigure inner and outer knowledge to response to environmental

change [28]. Media interactivity has an important role in social media. Prior research [17]

has clearly found media interactivity to have a positive relationship to knowledge

integration in the organization.

4.6. Competitive Industry

Competitive industry is the degree of competition that a firm faces in the respective

industry [26]. Competitive industry has relationship to KI in organization [18].

4.7. Market Turbulence

Market turbulence is the rate at which customer composition and customer preferences

change. Market turbulence has relationship to KI in the organization [18]. Although

there are few studies on the relationship between market turbulence and KI has shown

that market turbulence positively influences. Thus, market turbulence is significant

consider effect to KI.

4.8. Technology Turbulence

Technology turbulence is the rate of change in technologies involved in the development

of new product. In order to enhancing organization performance, an organization's

willingness to explore new technologies for product or service innovation is likely to

depend on the opportunities or threats arising from environmental changes Technology

turbulence has a relationship to KI in the organization [18]. Although there are few

studies on the relationship between technology turbulence and KI has shown that

technology turbulence positively influences. Thus, technology turbulence is significant

consider effect to knowledge.

4.9. Knowledge Integration Mechanism (KIM)

Knowledge Integration Mechanism (KIM) are structures and processes for integrating

the different types of knowledge among the different functional unit in the organization

[27]. KIM consist of three perspectives, namely systems and procedural mechanisms,

interactive mechanisms and boundary-crossing mechanisms. Prior studies [14, 16, and

18] suggested KIM has effect to KI in the organization performances and new product

development.

4.10. Integrative Capability

Integrative capability refers to a firm’s ability to acquire, combine and deploy resources.

Prior research on dynamic capabilities and combinative capabilities presents insight into

the relationship between organization’s integrative capability and knowledge integration.

Dynamic capability refers to an ability to integrate, build, and reconfigure internal and

external knowledge to respond to environmental change [28]. Integrative capability,

including ability to enter and gain external new knowledge. The capability to

recognize internal knowledge are in position to achieve a total new positive relation to

knowledge integration [17].

4.11. Transactive Memory System (TMS)

Transactive Memory System (TMS) refers as cooperative division of labor for

remembering, learning, and communicating relevant knowledge [29]. TMS is the

Effecting factors of knowledge Integration through social media in small mèdium enterprises environment

DOI: http://dx.doi.org/10.17993/3ctecno.2019.specialissue.08

mechanisms that can help team’s member recognize other’s expertise. Team members

can rely on each other’s expertise to complete a task based on specific domain. TMS

consists of three construct which are specialization, credibility and coordination. TMS

also has an important role in social media. TMS is posited to have positive relations to KI

[12, 13, 15, 17, and 20]. Therefore, TMS is acknowledging as key factor of KI through

social media.

4.12. Teamwork

The team are viewable as a knowledge integrating mechanisms, individual knowledge

can be shared and mobilized in the team [30]. The empirical study has undoubtedly

found that the effective teamwork are required in KI [19] in order to emergent process

of rich exchanges and joint problem solving to integrate and apply knowledge and

expertise to the task at hand in a coordinated manner [31].

5. CONCLUSION IN FUTURE WORK

This study provided insight on influence factors of KI and social media, which important

determinant of SMEs performances. A total ten relevant papers were thoroughly

reviewed and analyze. The review process has identified and categorized the influenced

factors of KI. There are twelve factors which have been identified to influence of KI.

These factors includes: Organizational Learning, Social Capital, Social Network, IT

Capability, Media Interactive, Competitive Industry, Market Turbulence, Technology

Turbulence, Knowledge Integration Mechanism, integrative Capability, Transactive

Memory System and Teamwork. The factors of KI and social media necessity to

authenticate and validate through further research in order to gain better insights of the

current research.

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